Dealing with Bad Reviews

Tech with Ty.
🖥️[T]echnology: Individual QR Generator
📝[E]ducation: Headlines Explained
👩‍🏫[C]oaching: Dealing with Bad Reviews
✅[H]ow To: Promote a Website in Meta Business Suite

This email may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, it won’t cost you anything additional, but I may make some Diet Mountain Dew money, which I promise to consume while creating more helpful content like this.

[T]echnology
I’ve talked about my affection for QR codes in the past and how I no longer carry business cards, but I had a sad realization on our last team mailer. 😔 We had beautifully designed door hangers with a strong call to action that involved a QR code that redirected consumers to a “What’s My Home Worth” tool on our website.

Simple enough, right?

Nope. 👎

I failed to consider that many people will scan the code, but the number that will actually fill out the form is very small. ❌

I want to know who scanned what and when.

This began my hunt for dynamic QR codes. ⬇️

Similar to website visitors that start the process of the “What’s My Home Worth” tool on our website, if the customer puts in their address and doesn’t complete the process with their contact information, I still want to know their address so we can reach out.

Enter Thanks.io

Thanks.io allows you to place dynamic (unique) QR codes on every mailer so you know exactly who was curious about their home’s value or initiated whatever other call to action you might use. 🤯

This is one of the few real estate related mailer companies I’ve seen, and they have a ton of other cool features like:

• Google Street View as an image on the postcard - when people see a picture of their home on a mailer, it increases engagement tremendously 🏠

• Automatic handwritten thank you notes to clients - you can even include a gift card! 🎁

• Integrations with many popular real estate CRM’s - basically, you can set a trigger in your CRM to prompt a letter, notecard, or postcard to send automagically! ✨

  Don’t know what to send? They’ll even help you with your setup and design one/month at no cost on their business plan for only $49/month.

Check out thanks.io here! ⬅️⬅️

[E]ducation: 

The headlines were everywhere this past week regarding borrowers with higher credit scores being “penalized” for having good credit. ❌ Agents across the country were flying off the rails and posting sensationalized links for debate.

I’m not here for a debate…we’re not going to change the policy, but I am here to educate. 📚

Rather than me trying to explain, I’ll leave it to an expert! Max Snyder, with PrimeLending, made a great video explaining how the changes impact buyers. ⬇️

C]oaching:
Let’s face it: as a real estate agent, you can’t please everyone. No matter how hard you try, there will always be that one client who leaves you a bad review. 😔 But don't let it get you down! Here’s how to turn them into growth opportunities. ⬇️

Step 1: Take a deep breath, and don’t take it personally ☺️

The first step in dealing with a bad review is to take a deep breath and not take it personally. Remember, you’re not perfect, and mistakes are okay. Instead of getting defensive or angry, take a step back and look at the situation objectively.

Step 2: Respond in a professional manner 👔

It’s important to respond to bad reviews in a professional manner. Avoid being defensive or confrontational; acknowledge the client’s concerns and work towards an amicable solution. We all know this isn’t always possible and certainly doesn’t mean apologizing if you did nothing wrong just to save face.

Step 3: Learn from the experience 🧠

As difficult as it may be, bad reviews can be a learning opportunity. Take the time to reflect on the situation and think about what you could have done differently. Were there any miscommunications? Was there anything you could have done to prevent the issue from arising in the first place. 

Use the experience as an opportunity to improve your services and prevent similar issues from happening in the future.

Step 4: Encourage positive reviews 🧘

One of the best ways to combat bad reviews is to encourage positive ones. Reach out to your satisfied clients and ask them to leave a review. Positive reviews not only help counteract negative ones but also provide social proof of your services. 

Step 5: Keep your head up 👍

Remember, bad reviews are a part of doing business. Don’t let them get you down or discourage you from doing what you love. Use them as an opportunity to improve and grow and keep providing exceptional service to your clients.

Stop dwelling on the past and go get your next client!

[H]ow To:
Meta Business Suite is one of the best FREE resources that is underutilized.⬇️

Facebook has created this free tool to market yourself on their platform easily.

Meta Business Suite offers everything you need for social media marketing, including scheduling upcoming posts, monitoring results of ad campaigns, reading / responding to inbox messages, and creating ads all in one dashboard. 😃

No need to sign up for anything, either. If you have a Facebook account, everything is connected and set up in your Meta Business Suite.

Okay, now let's get more visitors to your website…⬇️

The tools in Meta Business Suite allow you to create an ad that will directly link to your website. Meta Business Suite offers a very user friendly, simplistic way for ad creation.

To accomplish this, follow the steps below.

• Enter Meta Business Suite

• Click on the Ads tab on the left side of your screen

• Click “Create Ad” on the top right

• Select “Choose a Goal,” then select “Get Website Visitors”

• You can replace the image with a graphic of your choice as well as ad text that you will create yourself, then insert your website URL located under the “headline” title

• Choose the demographics intended for this ad. Including location, age range, and interests. (Some of these options will be eliminated due to fair housing)

• Select your budget and duration. I would recommend $10 a week starting out.

• Next, under placements. Select where you would like your ad to be displayed. The great thing about Facebook owning Instagram is you can run ads simultaneously on Facebook and Instagram.

• Confirm and submit

Some tips I would recommend for making a successful Facebook ad include…

• When using images, make sure the images are bright 🔆, professional, and if including words, very legible.

• Appealing to your demographic. Different people will be drawn to different things. If the demographic you are targeting is first time home buyers, the ads that will draw their attention will be vastly different than empty nesters.

• Make your audience feel like they are VIP’s. Offer them something exclusive that would be stupid of them not to click. Whether that is an exclusive list of homes or a first-look listing, make them feel major FOMO 😓 if they don’t click. (Fear of missing out)

• Create an engaging call to action. Spend your time researching compelling calls to action to use on your ad. Brainstorm, test, and monitor different calls to actions you have used. It is okay to experiment and test out different types of ads. You could be surprised at what works. 😯

For more resources, check out Facebook’s company guide

Want to Hang Out?

I’m hosting a FREE Lunch and Learn Workshop at 11am on May 9th at the Springboro Warped Wing.

At this event, you’ll create your first email series, learn how to use AI to help write them for you, and actually press send. I know it sounds scary, but I promise this will increase your client reach, awareness, and ultimately your bottom line…plus they have drinks ;)
 

-Ty Morton