Tech with Ty

🤖[T]echnology: Limp Bizkit>McDonald’s
🎓 [E]ducation/Entertainment: John Denver Isn’t Full of Sh*t
💪[C]oaching: Earthquake
📹 [H]ow To: Market without Social Media

[T]echnology:

I might recommend watching this video on mute because let’s face it, despite their recent festival comeback, Limp Bizkit is terrible. 🫣

But…

There are some redeeming qualities. This video was made entirely with AI, and I love it. ❤️

I love that they didn’t try to make it realistic. They utilized the cartoonish fantasy land attributes that AI is known for as an artistic choice.

Like it or not, AI is going to become more and more prevalent in all forms of marketing. 🤖 

Here's an example of an AI McDonald's commercial...

How are you going to use it or what do you think the next AI trend in real estate might be?

[E]ducation:

Well this is interesting…

Colorado Department of Regulatory Agencies (DORA) has raised concerns that the requiring buyer broker agreements doesn’t align with their consumer protection mission. ⬇️

Marcia Waters, the director of the real estate division within DORA,  said that requiring a compensation agreement to view a property does not meet the statutory criteria for when a broker is entitled to a commission. She asserted that such agreements are not consumer-friendly and do not align with the licensed uniform duties of brokers.

I wholeheartedly agree. 👍

This may be an unpopular opinion, but it’s very difficult to develop a relationship, let alone get someone to sign a binding agreement for X amount of days or weeks, in an industry where we frequently meet clients for the first time at the home.

It will be interesting to see how this plays out, but regardless of my opinion, we’ve got to do a better job of educating the consumers so that they don’t think the entire real estate industry is completely different come August. Invite your clients to a Zoom with FAQ’s. Send out a video to prospects. Invite them to meet for coffee. ☕

Be the go to expert.

Want to hear some of the top brokers in the country discuss this and best practices moving forward?

Join us Friday at 2:30 EST. 👇

[C]oaching:

So for those of you that know me, you know that I'm a huge comedy fan and frequently listen to Bert Kreischer and Tom Segura’s podcast.

Recently, they had Earthquake on the show. If you haven't seen his stand up on Netflix, I highly recommend it. However, he talks about the early days when things weren't so glamorous and tells the story of when he first opened a club and had Steve Harvey there. 

The first night Steve came out, there were only 50 people in the audience, and he said, “Send them home. Steve Harvey doesn't perform for 50 people.” 🫣🫣

So they ended up doing a radio tour, where they went on the morning radio stations, and he basically said that you've gotta be so funny that people are going to crash on the way to work to get to your show. Earthquake ended up getting his first huge payday with Steve Harvey at his club and also got his break as a comedian because he was one of the openers. 

The thing that I think hit home for me and why I'm writing about it in the section is because he said you have to make their audience your audience, and I think that's incredible advice on how we should operate in the real estate industry. 🫣

I actually know agents who aren’t "client thieves" but will follow up with clients on the opposite side of the closing table three to five years after they sold that home. 

Why?

Because statistically, they’re going to move, and the other agent isn’t going to follow up with them. 

I think making that lasting impression, going above and beyond, and as we've talked about, creating that five-star experience ⭐, should be demonstrated on both sides of the table. If you show up at closing without a closing gift for your client and the other agent gives them a huge gift basket, that's the last thing they're gonna remember. You may have given them the best service the entire transaction, but how did they feel in one of the most exciting and sometimes terrifying moments of their life?

Go above and beyond to make someone else's audience your audience. Just make sure to do it ethically. 😊

[H]ow To: With Abby

Believe it or not, there are ways to successfully market yourself without using social media. I know some of you are extremely happy to hear this. 😊

Before the explosion of Facebook, that is what everyone did. Let's take a walk down memory lane and reflect on these old but still effective tactics.

• Referrals

  Good old classic referrals. A beautiful mix of a testimonial and a suggestion wrapped up into a perfectly easy lead. 🎁 Never underestimate the power of being nice.

   

• Working/Creating Your Sphere 

  For my introverts, you’re going to hate this. You have to go outside and talk to people. Go to community events, visit your local coffee shop, and buy coffee for random strangers.☕ Get out of your comfort zone, or else you are never going to expand your sphere.

   

  Also, wear your merch. Wear your brokerage apparel or logo. Have a sticker on your laptop. This is the easiest way to get someone’s attention without speaking a word.

   

• Events

  Branching off of going to community events, consider sponsorship! Sponsor the local Little League softball team or a golf outing. Get a table, set up a booth, and gain visibility for your brand. You can also speak at events if asked. 🎤

   

• Email 

  Email marketing offers a cost-effective and efficient way to maintain consistent communication with current, past, and potential clients. Through targeted email campaigns, you can showcase new listings, share market updates, provide valuable home buying or selling tips, and nurture leads over time. 📧 Email marketing also allows for personalized messages, which can increase engagement and build stronger relationships with clients. I know coming up with writing ideas is hard, so we did it for you. Every week, we send out 'Emails to Send Your Clients.' Sign up here. 

Social media is a great way to market yourself; you’ll never get me to admit otherwise. But there are alternatives if that isn’t your cup of tea. Message us with any strategies you have used in the past besides the ones I mentioned.

-Ty Morton