Tech with Ty

🤖[T]echnology: Talk Nerdy to Me
🎓 [E]ducation/Entertainment: STOP!
💪[C]oaching: [C]ollaboration: Should We Bring It Back?
📹 [H]ow To: Create Useful Marketing Materials

[T]echnology:

Warning: this week’s tech section is super nerdy…

I’m not a developer, meaning I don’t know how to write any type of code other than basic HTML. For the sake of efficiency, I often use Wix or Squarespace to turn my ideas into functional websites. When those don’t work, I hire developers from Upwork. 🤷

But… 

Using AI, Cursor.com may change all of that.

I just watched an 8-year-old build a ChatBot in less than an hour.

This dude even built his own video editing software: 🫢

Because of AI, software will become a commodity.

Any idea you have can be online, working within hours or weeks instead of months or years. The possibilities are endless. I foresee an open-source app store full of user-made software being the next frontier. Imagine a Napster for any software you could imagine sans viruses. 

Now, pardon me while I go create something I’ve been thinking of for a long, long time. 🖥️
 

Unrelated, Apple’s iPhone event is on Monday, September 9th. 

Here are the rumors…

I’ll obviously be recapping this next week!

[E]ducation:

We’re just over two and a half weeks into the NAR changes, and there is a ton of misinformation floating around the inter-webs. 🕸️

I recently commented on a local Facebook group to clarify whether you should disclose a seller’s offer of compensation to buyer brokers. Another broker even questioned me about why I believed that to be true. 

Not only has our attorney confirmed this, but so has the NAR:

The Cincinnati listing contract also says, “Seller hereby authorizes and directs Realtor to advertise the buyer broker compensation at the percentage or amount specified above where permitted.”

Directs is the keyword. 👈

Yes, I know there are brokerages with listing contracts that don’t even have a field for buyer broker compensation. In that case, negotiable is probably the best response (unless your client has directed you otherwise). 

The other one I’ve seen is agents saying their clients were turned away at an open house because they wouldn’t sign a Buyer Broker Agreement. 

You don’t have to turn anyone away…you can host an open house on behalf of the seller! 💡

Here’s the NAR’s language:

Keep in mind you cannot represent those buyers when purchasing the home you’re holding open.

Finally, I’ve seen agents say they’ll just make their Buyer Broker Agreement for 0% and then negotiate for X%. 

YOU CANNOT DO THIS! ❌

Here’s the NAR’s language:

PLEASE READ THE NAR FAQ!  - Don’t rely on something you saw on a FB Group!

[C]oaching:

When we first started Agent After Hours, that was the idea…a round table at local watering holes to talk about current topics in the real estate world. 💬

No Agenda. No Recruiting. Just Great Conversation.

Then Covid happened, and we switched it to doing one-on-one agent interviews.

But I’ve been debating on bringing these back…I miss the collaboration!

My questions: ⬇️⬇️

• Would you be interested? 

• Would you prefer we go back to local bars/breweries or do them virtually? 

Let me know by replying to this email!

[H]ow To: With Abby

We’ve discussed this before: marketing is at its best when it’s symbiotic—benefiting both parties. We always emphasize the importance of creating useful content. It’s essential to give something back to your clients, whether that’s knowledge, resources, or market updates. Your clients are most likely to pay attention when they feel they’re gaining something valuable. 🎁 

This principle also applies to marketing products.

Recently, we featured an agent, Kyle Art, who has mastered this concept. He asked himself, 'How can I spread brand awareness while also benefiting my clients?' ⬇️⬇️

• Branded moving boxes

• Branded dump trailer 

He thought outside the box—pun intended. 📦

These are simple, efficient ideas that your clients will almost certainly use. During just the day we interviewed him, three different clients needed to use his dump trailer.

There’s a reason why many brokerages/agents offer their own branded moving trucks. They’re useful and essentially serve as moving billboards. Even title companies are getting into the moving truck business...

You know the moving process better than anyone. What do your clients NEED that you could utilize in your marketing?

-Ty Morton + Abby G