Tech with Ty (1)

🤖[T]echnology: My New Hire
🎓 [E]ducation/Entertainment: Rate Cuts
💪[C]oaching: Just Do It
📹 [H]ow To: Not Be Scammed

[T]echnology:

So, you’re probably here expecting a deep dive into the new iPhone 16 Pro review. Sorry to disappoint—I’m not going there today. Instead, let me tell you what I’ve been up to: coding. Yeah, you heard that right. I’ve spent the last three days knee-deep in code, and spoiler—I know very little about coding. 💀

In just 24 hours of actual work time, using Replit (my favorite new employee), I’ve managed to create a working app that my agents can use as a virtual AI assistant. To say this changes everything would be an understatement. It’s proof that software development isn’t just for the pros anymore—it’s becoming a commodity anyone can tap into. 🙌 

Proof in the Code:

I’m rolling out this app to my agents on Friday. And get this—after chatting with a developer buddy of mine, he said that what I pulled off in 48 hours usually takes about two months. 🤯

Two. Freaking. Months. 🤯🤯🤯🤯🤯

So, yeah, we’re not playing by the old rules anymore.

The only issue I’ve run into is you’re limited by the number of requests you can make. I had to redact this statement because I actually just got off the phone with Replit and they’re offering a new 10x version (basically unlimited) for $650/month. This sounds expensive until you consider how much a full-time developer would cost. 

Lessons from My Coding Binge:

• Tip of the Iceberg: I’m barely scratching the surface here. Things I used to think required manual review or a real human touch? Turns out, AI’s got that covered.

   

• Replit + ChatGPT = Game Changer: If you’re stuck, don’t sweat it. I’ve been bouncing back and forth between Replit and ChatGPT, copying and pasting like it’s my day job. I’ve probably moved hundreds of thousands of lines of code this week.

So, stay tuned—I’ll still be dropping that iPhone review soon. But in the meantime, if you haven’t tried Replit yet, what are you waiting for? You don’t need to know code; you just need to know how to copy, paste, and ask ChatGPT when you’re stuck. 😏

[E]ducation:

Everything is not quite as it seems. The Fed cut the rate so mortgage rates went down right?

WRONG 🙅

This guy does a fantastic job explaining the correlation…now go film your own version and save it as a response for anyone that responds to your action item in Coaching.

This is your last chance to register! 🚨🚨🚨🚨

I believe our industry needs education more than ever, so I’m opening the first session of Brian Buffini’s new Certified Full-Service Professional (CFSP) program to every agent in our markets. 

This designation and training will separates pros from amatuers.

Upon completion, you’ll stand out from the competition, deliver a wow experience and demonstrate why you earn professional compensation.

I’m so convinced that every agent needs this training, I’m willing to share our office discount with any agent that comes to the first session and wants to sign up.  

This takes the price down from $395 to $199!

I know in times of uncertainty this may still seem like a lot, but I promise after just the first session, you’ll see the value. 

SIGN UP HERE

[C]oaching:

You know the saying Keep It Simple Stupid (K.I.S.S)?
 

This week’s Coaching comes from Jimmy Mackin, and it couldn’t be simpler. ⬇️⬇️

I’ve said before we as agents, overcomplicate this business. These are people you know…talk to them like that. 

DO IT!

[H]ow To: With Abby

There are two social media updates I really wanted to highlight this week. ⬇️⬇️

1. TikTok is now introducing AI versions of your own voice. 

This is both scary and intriguing. TikTok is currently launching a beta for select users that allows them to create AI versions of their own voices, which can then be used in voiceovers. Essentially, instead of having Siri or another person’s voice read a paragraph of text for you, it will be your voice. 😨 

This is fantastic for content creation, but the idea of another platform having access to my AI-generated voice is also terrifying. I love the convenience of not having to constantly re-record my voice overs on TikTok, BUT I’m definitely planning to develop a code word for my parents in case someone tries to steal my voice and ask them for money. (It will happen, I promise you). I highly recommend you create a code word for your family as well.

2. The FTC has BANNED fake reviews and inflated social media influence (aka fake followers)

    

THANK YOU, LORD. 🙏 I have always believed that buying fake followers, and especially fake reviews, is extremely deceptive—particularly in the marketing industry. In today’s digital world, social media is often seen as a reflection of credibility and trust. 🤝 You're viewing someone's profile and maybe even paying them to promote you or your product, expecting it to reach 40,000 people, but 39,000 of them don’t exist. This false sense of reach not only misleads potential clients but can also waste valuable marketing dollars that could have been better spent on genuine, organic growth. 🪴

Or, even worse, you’re seeking out a marketing 'guru' and notice they’ve grown their social media presence and have a large following, only to find out later that it’s all fake. They’re taking your money, offering you services, and selling you strategies without having the actual experience or skill set to back it up. In the end, you’re paying for smoke and mirrors, which doesn’t translate into real engagement, leads, or conversions. 

I’ve said it time and time again: buying followers is a HUGE waste of money. 🔥💰 It adds no real value to your business and won’t convert into meaningful leads. Fake numbers are just vanity metrics that may make your profile look impressive, but at the end of the day, it’s simply an ego boost. Real success in marketing comes from authentic interactions and a loyal audience. Hopefully, with more awareness around this issue, we’ll see far fewer of these marketing scammers who claim they can grow your followers by 40,000 in a week. Remember, real growth takes time and effort—there are no shortcuts.

-Ty Morton + Abby G