Tech with Ty

🤖[T]echnology: Goodbye Abby
🎓 [E]ducation/Entertainment: CCP Update and OMG Alabama
💪[C]oaching: Psychology of Sales
📹 [H]ow To: Actually Get a Lead From a Postcard

Me reading the title of this weeks [T]echnology section...

[T]echnology: 

The moment has come that Abby feared…Open AI’s new image generator can replace graphic designers! But can it really?

With a simple prompt, Average Joe’s can create brilliant ads with the click of a button. 

Here’s a quick example I tried…I took this photo and said “Create me a ‘Got Milk?’ Style Ad.”

And boom:

But upon further inspection…

What did that poor pig do to deserve that? I’m also not sure what “AMERICA S MOX-CANARDED Bad BRAND” is, lol.

So, while I’m totally kidding and Abby isn’t going anywhere (I’m actually pleading that she takes my humor in stride and never leaves 🙏), this is a significant breakthrough. If anything, it could allow Abby to create 10x the creative ad copy in a 10th of the time. 

It also does not insert actual images into the ads it creates but tries to recreate them. So, things like headshots and photos of homes will NOT be correct and could even be construed as misleading to the consumer. (And I’m not even talking about your Glamour Shots!)

[E]ducation:

It’s not often that there is enough material for “Education” that I find myself debating on what news agents need updated on, but here we are:

Alabama just did a 360, and completely went against the NAR settlement by saying that buyers shouldn’t have to sign a buyer broker agreement prior to seeing a home.

What does this mean? Will other states follow suit? Grab your popcorn indeed and buckle up, because it’s about to get real interesting. 🍿

Next up, we have NAR changing it’s stance (a bit) on CCP.

A new complement to CCP will allow for “delayed marketing,” giving home sellers the ability to keep their listings out of the IDX feed for a limited time.

How long? ⌛

Every MLS will get to decide what timing works best for the areas they serve, according to NAR.

Yep…clear as mud…thanks NAR.

I hate this decision because it keeps the controversial part of the policy in place and basically removes the liability from NAR while placing it on the MLS. 

Time will tell how this plays out, but like anything, you will most certainly have agents that take advantage of this “loophole.”

[C]oaching

Some of the best agents I know are the worst at sales. They focus heavily on the customer service aspect which in turn generates “superfans” that refer them business.

However, I also know agents that pound the pavement (metaphorically) and rely heavily on lead generation and conversion but aren’t necessarily the best in service.

There’s also a huge aspect of psychology involved in sales. 🧠

Like this study that said servers who made physical contact with their customers (a light touch on the shoulder) earned 12% more in tips. 

I love learning all aspects of the “sales” process. That’s why I like videos like this:

Again, I don’t think you need to be salesy, but you do need to understand the psychology behind consumer behavior and the sales process. 🙌

[H]ow To: With Abby

Guys... I was talking to an agent today, and they were telling me how they sent out postcards in their neighborhood a month ago... and they actually got a lead. Not just any lead, but a million-dollar lead. Now, this lead wasn’t directly from the person who received the postcard, but they referred their friend who was looking. 💰

When I heard this, I was like, "Wait, you actually got a lead from a postcard?" 🤔 I won’t lie to you – as a Gen Z, I’ve always found print marketing to be kind of a waste of money. But as I was telling this agent that, they said to me, “If I just get one deal from it, then I get reimbursed and then some.” And honestly, that’s true.

This just proved to me that print marketing ISN’T DEAD. You can still get million-dollar leads. 📬💥

So, what kind of postcards should you be making? 🤔

I won’t lie – even though they got a million-dollar listing, I still think some postcards are a waste of money.

Don’t do this... 🚫

Sorry John, I just don't think this cuts it.

Like we say we everything, you have to provide value or else this is heading straight for the dumpster.

Instead try these...

This has quite a bit of information. But it really shows clients what their home could be potentially worth and what value you bring to the table.

Show them exactly why you are worth it. Also, this gives them a mental heads up that hey, your home could actually be worth much more than what you looked up on Zillow.

If first-time homebuyers are your cup of tea, give them the full picture of exactly how much money they could be wasting. 💸 Provide that value to them. 🏡 

These are just a few examples, but sit there and think like you are your client. 🤔 What would you want to see that wouldn't make you throw out that postcard? It would have to be a bit more valuable than those recipe postcards...

BE CREATIVE! 🎨✨

-Ty Morton + Abby G