Tech with Ty

🤖[T]echnology: Inception-y
🎓 [E]ducation/Entertainment: I’m Down with CCP (Yeah You Know Me)
💪[C]oaching: LIVESTREAM (In person)
📹 [H]ow To: Not Have Stale Content

[T]echnology: 

As many of you know, I recently deployed Victoria at my offices. She’s our ridiculously smart AI assistant that can handle everything from quick office questions (like “What’s the Wi-Fi password?”) and productivity-boosting insights (like “What should I send to my sphere today?”) to complex broker requests (like "What should I do in this situation _______?"). 

The possibilities with AI are endless, but so are the rabbit holes. 🐇

Especially when your brother sends you something like this…

Is it too outlandish to think this could be the future of showings?

Six months ago I didn’t know a thing about coding, but with the help of AI, I built Victoria into a working Ai assistant website, an iOS app, and gave agents the ability to text Victoria. 📱

So I implore you to go down those rabbit holes. When you don’t know what to ask or how to finish your thoughts, ask ChatGPT to help you…

What’s funny is that I had already written the text above about rabbit holes (not in ChatGPT), and easily ChatGPT knows I want to go down more rabbit holes!

[E]ducation:

The Clear Cooperation Policy (CCP) has been a hot topic in real estate, and recent headlines show the debate isn’t going away. Some argue CCP is a necessary safeguard for transparency and competition, while others claim it limits consumer choice and favors big brokerages.

But let’s cut through the noise. If you’re selling a home, why wouldn’t you want the most exposure possible? 

What Is the Clear Cooperation Policy? ⬇️⬇️ 

CCP, implemented by NAR in 2020, requires that any property publicly marketed must be listed in the MLS within one business day. This prevents pocket listings—homes marketed privately within select groups rather than made available to all agents and buyers. 

The idea is simple: More exposure means more offers, which means a better deal for the seller.

The Case for CCP: More Competition, Better Results… 

✅ Maximizes exposure → A listing in the MLS reaches thousands of agents and buyers, as well as major real estate platforms like Zillow and Realtor.com.

✅ Creates a level playing field → A recent DOJ statement reaffirmed that fair market access remains a key concern, ensuring all buyers—regardless of their agent’s brokerage—get a fair shot at purchasing a home.

✅ Increases seller leverage → When more buyers see a home, competition increases, often leading to multiple offers and higher sale prices.

Without CCP, listings could be withheld from the market, limiting competition and potentially leaving money on the table. 

The Case Against CCP: Consumer Choice & Brokerage Competition

Not everyone sees CCP as a win for sellers. Critics argue that it restricts marketing options and favors larger brokerages. 

🚫 Limits seller flexibility → Some sellers—particularly those in luxury markets—prefer private sales for privacy reasons. A recent Inman article highlights how some brokerages believe CCP forces sellers into an unnecessary public exposure model.

🚫 Hurts small brokerages → Independent firms often rely on exclusive listings as a competitive advantage. CCP forces them to compete with larger MLS-driven brokerages, making it harder for them to stand out. 

🚫 MLS isn’t the only way → With platforms like Zillow, Redfin, and social media, homes can reach buyers without the MLS. Some argue that CCP is outdated in the digital age, as pointed out in a RISMedia op-ed. 

These points raise an important question: Should sellers be forced into the MLS, or should they have the freedom to choose their marketing strategy? 

The Bigger Issue: Who Benefits?

At its core, the CCP debate is about who wins and who loses.

✔ CCP benefits the overall market by ensuring transparency and competition. ❌ Its restrictions, however, may limit certain sellers and agents from exploring alternative strategies. (I can assure you…MLS’s are working on this) 

The DOJ’s recent scrutiny of CCP has fueled speculation about its future. If CCP is repealed, will it create more fairness or less transparency? That remains to be seen.

Bottom Line: Exposure = Leverage

For the vast majority of sellers, more exposure means more money. Pocket listings and off-market sales might work in some cases, but why gamble with your home’s market potential?

As this debate unfolds, one thing remains clear: Sellers deserve a real estate system that prioritizes their best interests—not just their agent’s or brokerage’s. 

What do you think? Should CCP stay or go?

[C]oaching

As we head into the spring market, it is more important than ever to dominate the listing inventory in your local market place. In this super practical session, come learn from leading speaker and coach, Jared James, on the exact strategies to follow to predictably gain more listings than you ever have before. Be prepared to take lots of notes and leave with a game plan to kick off the spring with the momentum needed to win in 2025. 👊

When?

Wednesday, March 26, 2025 @ 1PM EST 

Join us at any of our office locations by registering 👉HERE👈

[H]ow To: With Abby

Let’s be real—nobody scrolls through Instagram thinking, “Wow, I hope I see a deep dive on educational real estate content today!” 😅

But that doesn’t mean you shouldn’t educate your audience—it just means you’ve gotta sneak in some entertaining aspects alongside the informative stuff.

Here’s how to balance it: 

✅ Use Real-Life Examples
It’s the classic “show, don’t tell” approach. Don’t just list reasons why someone should hire a real estate agent. Show them real-life situations where things could’ve gone wrong—but didn’t—because they had a pro by their side.

Did an inspection uncover something wild that made your clients grateful they didn’t skip it? Film a story time video explaining what happened. 

📸 Mix in YOU
People work with people they like. Post behind-the-scenes moments, bloopers, coffee runs, dog walks, or your take on local spots.
I’ve mentioned them before, but two of our agents at the office love trying local coffee shops. They’re big coffee people, so they film videos around something they’re genuinely interested in. It never feels like forced content—and that’s the key.

🎉 Be a human, not a headline
Every few posts, share something just for fun. A real estate meme. A personal win. A "this or that" poll.

Let people feel like they’re getting to know you—not just your listings.

When you balance value with personality, you become memorable. And memorable agents get referrals. 😉

-Ty Morton + Abby G