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🤖[T]echnology: More Than Liquid Glass
🎓 [E]ducation: No More Commingling…Rule
📝 [C]oaching: Chasing Cal Ripken Jr.
📹 [H]ow To: Be Like All American Rejects
[T]echnology:
This past week, Apple had its WWDC conference, where it announced all of the latest upgrades to its OS. Typically, this is more geared towards developers, but always has some cool features and takeaways, which makes nerds like me excited. 🤓 This time, it was a complete redesign of the operating systems, along with more continuity in design across all their platforms.
While Liquid Glass seemed to be the highlight in terms of design, it is far from the most exciting feature they announced. Many iPad users (myself included) have wanted a more laptop-like experience for years from the iPad.
Fingers crossed, I think it's finally happening!
⬇️⬇️⬇️
Here’s what I’m excited about:
Real multitasking—like, open windows, move them where you want, resize them, and pick up right where you left off later. There’s even an Exposé-style view now, so you can see all your open apps at a glance. It finally feels less like a giant iPhone and more like… well, a Mac, but still an iPad. 📱
File management also got a serious glow-up. You can now organize folders with color labels and icons, set default apps for file types, and even drag folders to the dock—just like macOS. Tap and hold, and boom—instant file preview. It’s fast, functional, and actually usable for people who live out of their iPad.
And for creators, this one’s huge: podcast-style local recording. You can now capture your audio and video natively on the iPad, even while using other apps. Apple also added background tasks, so you can render video or export files while working on something else, without everything grinding to a halt.
If you’ve written off the iPad as a toy, this update might make you reconsider. It’s not perfect yet, but it’s a major leap toward what we’ve all wanted from the iPad since day one.
[E]ducation:
MLS Display Rules Just Got a Major Update and You Can Use It to Get More Leads...
At NAR’s annual meetings in D.C., the “no-commingling” rule was officially scrapped. That means MLS listings no longer have to be displayed separately from other property types, like FSBOs, rentals, and new construction.
For years, this rule limited how websites could show homes. Zillow even got sued over it. But as of June 5, the Executive Committee voted to end it, saying the rule just isn’t relevant anymore in today’s marketplace.
Zillow’s response sums it up: “Home shoppers want to see all available homes in one place.” And now, agents can give them that.
How You Can Use This as a Lead Magnet ⬇️⬇️
With the no-commingling rule gone, you now have the freedom to build a better search experience on your own site—one that includes FSBOs, new construction, and MLS listings all in one place.
Why is that powerful?
Because homebuyers don’t care where a listing comes from—they just want to see everything. If you’re the agent showing them the full picture, you instantly become the most helpful person in the room.
Even better? You can: ⬇️⬇️
Create a page that features FSBO listings in your area (make sure you have permission from the FSBO!!!).
Add lead capture prompts like: “Want help negotiating with a FSBO seller?” or “Thinking of selling your home without listing it? Get a pricing analysis.”
Offer resources to FSBO sellers—and position yourself as the expert they eventually turn to when they get overwhelmed.
This isn’t just about showing more homes. It’s about creating more entry points for conversations—and more trust. 🤝
(Source: Real Estate News, June 5, 2025)
[C]oaching:
I’ve been preaching this for YEARS! But you’ve got to do more videos.
Maybe you’ll heed the advice from someone else:
I think my favorite part is the authenticity…
Tim Scheib, talks about his business slowing down and how when doesn’t sell a house…he’ll actually make a freaking video about it!
This guy is chasing Cal Ripken Jr.’s record! Disclaimer: I don’t know if that’s actually true, but that’s what it made me think of!
He doesn’t get down or discouraged; he’s made 870 videos in a row!
Damnit…challenge accepted. Expect more videos from me. You should do the same. 📹
[H]ow To: With Abby
Okay, I’m not sure if you’ve been keeping tabs on All-American Rejects, but they’ve been doing some very interesting marketing for their new album. Just over a month ago, they began performing surprise pop-up shows across the Midwest—often in random venues like house lawns, barns, and bowling alleys. These exclusive, nostalgic performances—some done in partnership with local colleges—have been a brilliant way to reintroduce themselves to a new fan base. 🎸
Fans can sign up via a form on Instagram to request a show in their city, though future locations remain unannounced.
So, how can you use this approach in your own marketing? Let’s break down why it’s worked so well for them…
Element of Surprise: 🫢
Our brains are wired to notice the unexpected. Surprises are a great way to get someone to stop their never ending doom scroll. What can you do to make people stop? Maybe instead of posting a standard listing graphic, you zoom in really close on one photo of the house to pique their interest about the rest of it—and use it as a teaser. Or hint at an upcoming listing with an intriguing caption like:
“Craziest Closet I’ve Ever Seen in a House”
“This $800K Home Had WHAT in the Basement?”
Then wait 24 hours before you reveal what it was.
Exclusivity: 😏
People want what others can’t have—so lean into that. Post something like, “Only 5 buyers will get this lender perk I negotiated. DM me to claim.” Or tease a new listing with, “This stunning home goes public Thursday, but I’m showing it to my VIP list now. Want in?” You can also host an invite-only, exclusive client event. Keep it small, but make it really worthwhile.
Nostalgia: 😭
See something in a home you haven’t seen in a while? Maybe an upcoming listing has that iconic pear wallpaper from 2005—or you stumble upon a real gem with a classic 1970s sunken lounge pit. Post it and tap into those sentimental emotions.
At the end of the day, great marketing isn’t just about being seen—it’s about being remembered. So get creative and don’t be afraid to try something a little off the wall.
-Ty Morton + Abby G