Tech with Ty

🤖[T]echnology: Slap it Like Serhant
🎓 [E]ducation/Entertainment: DOJ is missing the Mark
💪[C]oaching: Personal Relationships and Networking
📹 [H]ow To: Turn Followers into Clients

[T]echnology:

AI has been the hot buzzword for almost two years. Heck, it’s why I started Tech with Ty.
 

But you know it’s mainstream when Ryan Serhant slaps his name on it.

Let’s be honest, he didn’t develop this, I’m sure he had some input…but I digress…

S.MPLE is his new app for his agents, but I’ve said it once, and I’ll say it again…this is just the tip of the iceberg. 

S.MPLE is designed to tackle many tasks that often consume a significant chunk of agents' time—generating CMAs, creating listing presentations, drafting exclusive sales agreements, and even crafting social media content. By automating these processes, it aims to free agents up to focus more on their clients and less on administrative duties. 😌

But walk on this journey with me…let's dream a little bigger about what AI platforms like this could do. 

Imagine an AI that not only automates tasks but also acts as a personalized business strategist for agents. It could analyze market trends, local economic data, and social factors to provide real-time investment advice for clients, helping agents position themselves as trusted advisors. 

Picture an AI assistant that can conduct hyper-targeted marketing campaigns. Using big data, it could identify potential buyers based on demographics, lifestyle preferences, online behavior, and even future life events inferred from social media activity. This could significantly improve lead generation and conversion rates. 📈

Consider AI-driven transaction management systems that predict and flag potential issues before they arise, ensuring smoother closings. These systems could also monitor compliance, deadlines, and required documentation, reducing legal risks and enhancing client trust. 🤝

Imagine an AI that provides 24/7 client support via chatbots that are virtually indistinguishable from human interaction, answering queries, scheduling appointments, and providing updates at any hour. This could vastly improve client satisfaction and free up agents' time. 🕰️

Want to move to the Caribbean? Think about leveraging AI for international expansion. Language translation features could allow agents to seamlessly communicate with clients worldwide, opening up new markets and opportunities.

Furthermore, AI could assist in personal branding, analyzing which types of content perform best and suggesting topics—or even drafting articles and posts—that resonate with an agent's target audience.

There's also potential for AI to aid in professional development, curating personalized learning resources, industry news, and training modules to keep agents at the top of their game. 👔

The possibilities are truly endless. As technology advances, it's exciting to imagine how these tools can transform the way agents work, making them more efficient, informed, and capable of providing exceptional service.

As agents continue to wear (too) many hats, from social media manager and video producer to personal tax accountant, I truly believe AI can help agents get back to the basics and something AI can’t replace…

PERSONAL RELATIONSHIPS AND NETWORKING.

[E]ducation:

Last week, we dove into how MLS consolidation could be a game-changer—imagine not juggling multiple platforms or paying extra fees! A new development adds another layer to our discussion…

The Department of Justice recently weighed in on data sharing, aiming their antitrust concerns at the pork industry but casting a shadow over us in real estate. They're worried that competitors sharing sensitive information exclusively among themselves could hurt consumers and stifle competition.

But here's where I think the DOJ is missing the mark. In our industry, data sharing through MLSs isn't about collusion—it's about collaboration. It's about providing transparency, ensuring accuracy, and delivering the best service to our clients. Consolidated data empowers agents and benefits consumers by making the market more efficient. 👊🏼

The DOJ's stance could inadvertently hinder progress. By discouraging data sharing, they might push us back into silos, making the market less transparent and more fragmented. This doesn't serve anyone—not agents, not buyers, not sellers. ❌

However, we can't ignore the need for fair competition. Our push for consolidation mustn't (I swore I would work that word into TwT at some point, lol)  create barriers for smaller agencies or new entrants to the market. We need to ensure that while we're streamlining and improving our systems, we're also fostering an environment where everyone has a fair shot.

The bottom line? Let's continue pushing for MLS consolidation and better data sharing because the benefits are too significant to ignore. But let's do it responsibly. We must be vigilant about maintaining ethical standards and compliance with antitrust laws.
 

Let's embrace innovation while staying alert. By balancing progress with responsibility, we can transform our industry without entering legal gray areas.

[C]oaching:

Continuing with the above theme of personal relationships and networking, especially in a slower year, it's time to get back to basics. 

AI can't shake hands or grab coffee with your clients…☕

Maybe it's a wild idea, but how about actually picking up the phone and calling past clients? Not to sell them something, but to genuinely see how they're doing. Do your due diligence and stalk them on social media for a few minutes…Ask about their kids, their new puppy, or how that DIY home project turned out. Who knows, you might actually enjoy the conversation. Novel concept, right?

Consider showing up at local events (bonus points for  hosting your own!)—not just for the free snacks—but to truly engage with the community. Attend that neighborhood block party, local art fair, or even the dreaded HOA meeting. And no, posting another generic listing on social media doesn't count as building relationships. ❌

Perhaps collaborate with local businesses or volunteer for a cause (again, or start your own). Partner with the local bakery for a client appreciation day or help out at the local shelter. It might not be as flashy as the latest AI tool, but guess what? People appreciate real human interaction. ❤️

In this age of automation overload, sometimes the best way to stand out is to be, well, human. One day a week, step away from the screen, put down the gadgets, and connect with people the old-fashioned way. 

Your future self might just thank you.

[H]ow To: With Abby

The key question anyone has when posting on social media is, 'How is this making me money?' A very fair question. If it isn’t making you money, then why bother doing it? It’s time to focus on your ROI.

There are three key actions I want you to take to work on this.

• Optimize Link in Bio

  1. You usually only get one link to promote on social media. Use it well! Two of the best options for this are https://linktr.ee/ and https://metricool.com/metricool-smartlinks/ . You can upload all your helpful materials easily in one clickable link. It will look like so...⬇️⬇️

• Look at your Analytics 

   

  1. When starting out, I like to advise people not to focus too much on the numbers. I believe the first three months are really a trial period for you to get to know your audience, define what you want your brand to be, decide what information you want to put out there and start figuring things out. However, eventually, you do need to sit down and review your analytics. My first step is always looking at reach. What content had the most views? How can I replicate that content to keep my followers engaged? Then, I look at engagement. Was my content compelling enough for people to like, comment, save, or share? 🤔🤔

      

  2. The last and most important metric I look at is page visits. Are people clicking on my Facebook Business page after viewing my content to learn more about me? That shows me they’re interested in getting to know me further and finding more information. That is key. 🔑

      

• Stalk your Competition 

   

  1. Are other people killing the game, and you have no idea why your stuff isn’t working? Stalk your competition. See what they are doing that is driving likes or engagement. Is it their caption? Is it their content? What are they posting about? You don’t need to replicate it entirely, but it will get your creative juices flowing and let you see what works for other people! 
      

I’ve said it before and I’ll say it again. Any form of marketing takes trial and error. Blood, sweat, tears, time & money. But the ones who are willing to put in the effort will be the ones to reap the rewards. As always if you have any questions, reply to this email! We read EVERYTHING! 

-Ty Morton + Abby G