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- Tech with Ty
🤖[T]echnology: Know Your Metrics/Audience
🎓 [E]ducation: Execute
📝 [C]oaching: Silent Mode
📹 [H]ow To: Prepare For Slow Season
[T]echnology:
I know I talk a lot about AI and other cutting edge technologies, but sometimes it’s the simple things that matter.
Take this image for instance: ⬇️⬇️⬇️
Photos I posted to Facebook got 2,179% more views on average! Now, this number is going to be slightly skewed because I posted this photo to Facebook (made with ChatGPT) and it went semi-viral because it was funny and relevant to current news: 🐻🐻🐻
So while knowing your metrics is essential, knowing your audience is actually a bigger contributing factor to how certain posts will impact your metrics. 📈
If you’re not sure what to post, start by listening. What are your clients asking? What objections come up again and again? What local news or market updates are people actually paying attention to? That’s your content strategy. It’s already happening all around you—you just need to bring those real-world conversations online.
Don’t just post to check a box. Make it count. Use your understanding of the local market, your timing, and your voice to create content that actually helps someone. AI can absolutely support you in that process, but it’s your experience and insight that make it resonate. 🤝
The agents who show up with intention are the ones people remember. Every piece of content is a chance to prove that you’re the trusted local expert—so make it relevant, make it useful, and most importantly, make it yours.
[E]ducation:
Instead of just handing you the section above…I wanted to hand you a deep dive to help you execute…⬇️⬇️⬇️
Here’s the hard truth—scrolling Instagram and hoping inspiration strikes is not a content strategy.
If you want to consistently create posts, emails, or videos that hit, you need to reverse the process. Don’t start with what you want to say. Start with what your audience is already searching for, reading, watching, or asking.
That’s where a content bank becomes your best friend. Open a simple Google Doc or Notes app and start saving things as they come up. Think of the questions clients ask in person or over text, the headlines or articles that made you click, the comments you see in Facebook groups, the DMs you’re answering more than once, or local market stats and trends you wish more people understood. Those are the raw materials. That’s your next post—before you even open Canva. 🖥️
Now let’s fill that bank with actual fuel. These tools will give you an unfair advantage.
BuzzSumo lets you search any topic—like “home prices,” “VA loans,” or “first-time buyer tips”—and shows you the most shared articles on the internet. This tells you what already works. Add your take and go.
AnswerThePublic.com reveals what people are actually typing into Google. Try “moving to Dayton” or “best time to sell a house.” Instant content gold.
YouTube comments are another secret weapon. Look up a housing update video and scroll past the content to the comments. That’s where the real questions live.
Local Reddit threads and Facebook groups will show you what your community is really thinking about. If they’re talking about property taxes, school zoning, or a new Costco—guess what? That’s your content.
Google Trends lets you compare what topics are on the rise. Search terms like “mortgage rates” or “home equity” show what people are starting to care about—so you can get ahead of it.
Once you know what’s relevant, don’t stop at one post. Take that one idea and stretch it into a short-form video, a carousel, a “hot take” post, and a story. Say it in different ways. Reach different people. Stay in the conversation.
You don’t need to be a content machine. You just need a system that keeps you tuned in. Because the most effective agents online aren’t the loudest—they’re the most relevant.
[C]oaching:
Speaking of content banks, I’ve talked about MyMind before, but this study is one that I saved specifically for this section this week.
At first, I thought it was going to say I am a psycho 😂
Turns out, it’s more about boundaries, overstimulation, and focus, which, frankly, is something every agent needs more of. We’re constantly pulled in a thousand directions. Every ping, every notification, every buzz feels urgent… but it’s rarely important.
The agents who create consistent content, who follow up with leads, who build systems and actually stick to them—they’re not magically more productive. They’ve just found ways to protect their focus. 🧠 If keeping your phone on silent helps you block out the noise and stay in the zone, that’s not a flaw—that’s a feature.
So here’s your challenge this week: create space for deep work. Whether it’s drafting your fall marketing plan, filming three videos at once, or finally setting up that CRM automation—you need quiet to do meaningful work. Protect your focus like it’s your most valuable listing, because honestly? It is.
I’ve had my phone on “silent mode” for nearly five years and wouldn’t have it any other way! 👏
Just for clarification…YES, I still answer my phone! However, when I put it in “silent mode”, it means it doesn’t vibrate while it’s on my desk or in my pocket. It’s too hard to resist the urge to see what that last buzz was all about!
[H]ow To: With Abby
I know summer is a busy time for most, but I highly recommend carving out time now to prepare for the upcoming slower seasons.
Slower seasons don’t have to mean slower business—it just means smarter strategy. Here’s how to get ahead: ⬇️⬇️⬇️
1. Nurture Your Database
Don’t go quiet just because you’re busy. Keep reminding people of what you do. Set up automated email check-ins, consistently post on social media, and share market updates. Nurturing now means future deals when things slow down.
2. Schedule Fall Content in Advance
Start planning your fall and holiday content now. What do you want to budget for this holiday season? Thinking about sending out football schedules? You might want to order those NOW.
3. Plan Events or Giveaways
Fall is a great time to host client events. The weather is still nice, and there’s plenty to do. Consider setting up an event at a local farm with caramel apples and corn mazes. Plan a giveaway for free tickets to a local haunted house, or host a cozy fall wine-tasting night. Reach out to venues now to see what something like that might cost.
4. Audit Your Branding & Marketing
Make sure your headshots, bios, social media, and website are current and cohesive. The slower months are perfect for a refresh. Schedule that update for your 15-year-old headshot now while the weather is still good.
5. Run Targeted Ads While Others Pause
Many agents pull back in the summer because they’re so busy—making it cheaper and easier for you to stand out online with less competition. Run your ads now, while others are too distracted.
There’s a reason many agents pause their marketing in the summer—it’s a busy season, and they want to enjoy it themselves. But doing small things throughout the week can lead to a more profitable fall and winter.
-Ty Morton + Abby G