Tech with Ty

🤖[T]echnology: I Hope You Cheat
🎓 [E]ducation/Entertainment: Boomer City!
💪[C]oaching: Draft Day
📹 [H]ow To: Deal with Going Viral

Click here to listen to this week’s tech with Ty generated by AI

[T]echnology: 

Imagine having an AI assistant quietly feeding you answers in real-time, reading your screen, and even listening to your conversations—all without anyone noticing. That’s exactly what Cluely does. Originally designed to help users “cheat” during tests and job interviews, it’s stirred up a ton of buzz—and controversy. 😲

The founder? He got kicked out of Columbia University for using ChatGPT on take-home exams. And instead of laying low, he leaned all the way in and built a tool that does the cheating for you. It now has over 70,000 users and just raised $5.3 million in funding.

But let’s ditch the exams and imagine this tech in the hands of a real estate agent. ⬇️⬇️⬇️

What if, during a listing presentation, your screen could subtly surface comps, recent sales, or school ratings in real time—no fumbling through tabs or spreadsheets? What if, while writing an offer, you were automatically reminded about flood zones or lead-based paint disclosures, right before you missed them?

Picture showing a home to buyers and casually dropping in, “Oh yeah, the park two blocks down just got a $1.2M renovation,” because your AI assistant caught the headline while you were unlocking the front door.

This isn’t about cheating—it’s about amplifying expertise. It’s about staying in flow, anticipating questions, and looking like the most knowledgeable agent in the room… because you are. 🧠

Sidenote: I genuinely believe MLSs are sitting on a goldmine here. They have the most comprehensive, localized data in the entire industry. If they leaned into this kind of smart assistant technology—something that serves agents in real time, based on their screen and current task—they could become absolutely indispensable again. The tools are there. It just needs vision.

Cluely might’ve started with a scandal, but it’s giving us a glimpse into how far AI can go when it’s used to elevate instead of cut corners.

[E]ducation:

Kicking off your week with insights straight from NAR’s newly released 2025 Home Buyers and Sellers Generational Trends Report. 

For the first time ever, Baby Boomers are the biggest buying group at 42%, surpassing Millennials at 29% and Gen X at 24%. Even better? Half of older Boomers and 40% of younger Boomers are writing all-cash offers—no bank needed. ❌🏦

This isn’t just trivia. It’s your playbook. When you craft your next email blast or social post, think “What grabs a cash-ready Boomer?” Maybe it’s stress-free move-in or equity-boosting potential. For Millennials, spotlight low-down-payment options and smart-home features. And don’t forget Gen X—buyers juggling multigenerational living love flexible floor plans.

Plug these insights into your property brochures, open-house scripts, and online ads. Speak their language. Target what matters. The result? More engaged leads and listings that move faster—data-driven selling at its finest. 

Pro tip: Use ChatGPT to write a targeted blurb in seconds by framing your prompt like this in natural language:

“Using Baby Boomer data (42% share, 50% cash buyers), write a 2–3 sentence social media post promoting [PROPERTY DETAILS] to Baby Boomers that highlights the all-cash advantage and stress-free move-in. Then create similar posts for Millennials (29% share, focus on low down payment) and Gen X (24% share, multigenerational living).” ⬇️⬇️⬇️

[C]oaching

Since it’s draft night, I figured this coaching tip should riff on the NFL Draft—and show you how to call the plays that win in real estate. 

1. Scout Your Prospects 🔍
   
   Treat your CRM like a scouting report. Each expired listing, FSBO lead, or price-reduction alert is a potential first-round pick. Gather intel first—tackle sheets, comps, and seller motivation—so you know exactly who you want on your roster.
    

2. Host Your Combine 🏠
   
   Open houses and community events are your Combine drills. Show off quick follow-ups, rapid market knowledge, and spot-on answers. Nail these showcases, and sellers will see you’ve got the athleticism (and stamina) to close deals.
    

3. Build a Draft Board 📌
   
   Rank your leads from top-tier first-rounders to late-round sleepers. Devote premium resources—custom market reports, surprise insights—to the high-potential prospects, while warming up your sleepers with monthly check-ins and neighborhood intel.
    

4. Develop Your Rookies 📹
   
   New agents need film sessions, too. Pair rookies with a veteran for mock listing presentations and negotiation role-plays. Structured mentoring turns raw talent into all-pro closers.
    

5. Execute Trades & Free Agency 🥇
   
   Your “team” extends beyond buyers and sellers. Cultivate referral partners—lenders, stagers, inspectors—as your free agents. A deep bench of specialists lets you deliver championship-level service.
    

6. Offseason Training 🎓
   
   Slow season? Training camp in disguise. Dive into continuing education, refresh your scripts, and test new marketing playbooks. When the market heats up, you’ll be in peak form.
    

7. Game Day: Closing Time 💰
   
   All that prep peaks at closing. Stay cool, run your playbook, and hand over keys like you’re hoisting the Lombardi Trophy. 

Draft smart, practice hard, and coach relentlessly—and you’ll build a winning season, one listing at a time.

[H]ow To: With Abby

So it happened again—I accidentally went viral. This time, my video got 4.8 million views. 

Was it an insightful, groundbreaking video? Nope. ❌

Was it educational? Nope. ❌

Was it relatable? Yep. ✅

Did it spark emotion? Yep. ✅

Was the video less than 15 seconds? NOPE. ❌

So what was this 4.8-million-view video?

I’ve honestly never been to Virginia Beach, but apparently, people hate it. My comments were flooded with people bashing Virginia Beach. 👎👎

Guess what else? I hashtagged all the other vacation spots we picked, and people from those places filled the comments too—either defending, complaining, giving suggestions, or sharing what their own vacation picks would’ve been.

Why did this go viral?

It was relatable. 😊

We’re a pretty cliché Midwestern American family—I know that. People saw themselves in us.

I hash tagged all the cities we mentioned, which triggered emotions and conversations, leading to more comments, boosting engagement, and increasing views. 😡😥🙂

I also jumped right into the video. It’s a small thing, but I cropped the beginning from a shot of the floor to the camera immediately on my brother. Seeing a person right away probably got people to stick around for those crucial first three seconds. 

Did I sit down and craft a master strategy, convinced this video would go viral? Nope. I put some thought into it, but I definitely didn’t expect millions of views. Still, after reading the comments, I can see what fueled the engagement.

Takeaways:

Don’t overthink it. Be relatable. Be yourself.

If we had known this video would hit 4.8 million views, you bet we would’ve filmed it 100 times—and it wouldn’t have felt genuine.

You just have to put it out there and see what sticks. 🎯

Also? Be a little controversial. Say something that stirs people up and makes them want to respond.

Make a video about how one coffee shop has the best coffee in your city. Let people tell you why you’re wrong. Let them get a little fired up.

-Ty Morton + Abby G