Tech with Ty

🤖[T]echnology: 3 Bitcoins
🎓 [E]ducation/Entertainment: Become the Educator
💪[C]oaching: Perfection Kills Momentum
📹 [H]ow To: Promote a Luxury Listing

[T]echnology: 

Imagine buying a home with 3 bitcoins. 🪙🪙🪙

With Bitcoin soaring over $100k, that’s close to the average price of single family home in my market.

Now imagine being the guy that bought a pizza for 10,000 bitcoins.

So what’s this have to do with real estate? 🤔

Cryptocurrency and real estate might seem like an unlikely duo, but they’re actually a perfect fit. The idea of buying a home with Bitcoin or Ethereum isn’t sci-fi anymore—it’s already happening, thanks to blockchain technology.

Crypto speeds up transactions, making them secure and transparent while cutting out the middlemen that slow things down. Imagine closing on a house in minutes instead of days or weeks. It also opens up real estate to a global market, letting buyers and sellers skip currency conversion headaches and connect faster than ever.

Then there’s tokenization—a fancy way of saying you can buy just a fraction of a property instead of the whole thing. Companies like Propy and RealT are making this possible by turning real estate into digital shares. 🤖 Platforms like Republic and Lofty are also helping investors get a slice of the action, while RealOpen lets buyers use crypto to pay, even if the seller wants cash.

Sure, there are hurdles like crypto’s price swings and unclear regulations, but as younger, tech-savvy buyers enter the market, this tech is only going to grow. It’s fast, global, and ready to shake things up.

If you’re curious, start by checking out platforms like Propy or RealT. It’s not just the future—it’s happening right now.

Still don’t quite understand Crypto? Check out this video: ⬇️⬇️⬇️

Oh, and if it makes you feel better…the guy actually got two pizza for 10,000 Bitcoin. 🍕

[E]ducation:

If you don’t want your clients to believe all the headlines they read in the news or see in social media, you’ve got to become the go-to expert. The educator. 🎓

While certainly a little bland, NAR has put out a guide for buyers to educate them on what happens between signing and closing. 🖊️

I would argue that this is the job of the agent, but NAR is doing precisely what they’re supposed to be doing by providing this resource to agents to, in turn, provide to their clients.

Here is the guide.

How will you use it? 🤔

My recommendation: jazz it up in Canva, throw it in ChatGPT and have it crank out a new script, but break it up into small 30 second or less videos that you can send to your clients throughout the purchase process.

As you’ll see below…stop overthinking and start doing.

[C]oaching:

Suffering from “analysis paralysis?” - yep, me too.

I’ve talked about wanting something to be so perfect before executing, but sometimes you’ve just got to take the leap and learn as you go.

As some of you know, for the past two months, I’ve been working on Victoria - an AI assistant for our office and agents.

So, I started digging into promo videos for software products to send to Abby as examples of what I’m looking for.

Then I stumbled on a video from 16 years ago introducing dropbox. ⬇️⬇️

It’s not perfect, but it obviously worked. Dropbox is kind of a big deal.

Moral of the story: Stop over-analyzing everything and start executing whatever it is that will add to your bottom line.

[H]ow To: With Abby

So, you have a high-priced listing, and you feel out of your element? What methods should you use to attract buyers? 🧲

Honestly, be excited! You’ve got a fantastic listing—CONGRATS! 🥳 With a big listing, you also get the chance to go all out with your marketing. I find that process exciting and fun, but I understand it can feel overwhelming. So, what would I suggest?

Luxury Listing = Luxury Photography + Videography

This might seem obvious, but go all out on the spend for this. I’m talking about a stylized video of the home, with YOU in the video. 📹 Include 3D tours and footage showcasing the neighborhood—local eateries, nightlife, coffee shops. Highlight that this isn’t just a gorgeous house; it’s a home in a prime location packed with conveniences. Sell the location as much as the property. 📍

Host a Private Wine Event

This is a luxurious home, so host a luxurious private wine event. Tap into your network to invite those best suited for this experience. Which realtors frequently work in this area or specialize in high-value homes? Which clients have been close to this price range? Set the tone with wine, light food, and maybe even hire a violinist to make it extra bougie. 🎻

Create Print Materials

For a high-end listing, print materials are a must. Design elegant flyers, a booklet highlighting the home’s best features (including a breakdown of the surrounding area), brochures, personalized invitations for open houses, or even postcards to mail out to select buyers. 📬

Go Digital

You’ve got stunning photos and videos, so now it’s time to share them everywhere. Use Facebook, Instagram, TikTok, AND LinkedIn. Don’t underestimate LinkedIn—it’s full of professionals who could be potential buyers. 💰

• Launch email campaigns to your sphere.

• Host virtual open houses with lots of buzz leading up to the event.

• Still not receiving the traction you need? Invest in Facebook or Google ads.
  Not sure how to run ads? Hire someone to handle it for you!

Focus on the Small Details

This is a high-end home, and I’m sure your clients expect the best. They know their home is worth a lot of money, so focus on the finer details: 🔍

• Stage the home to perfection.

• Have a list of trusted contractors for any quick cosmetic fixes.

• Provide updated market reports to show your expertise.

• Hire a professional cleaning crew to ensure the home is spotless.

Believe in Yourself

Landing an expensive listing can feel bittersweet, but there’s a reason these clients chose you. Have confidence in your ability to get the job done. As long as you give it your full effort, you can’t be disappointed in yourself.

-Ty Morton + Abby G