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🤖[T]echnology: OMG
🎓 [E]ducation: Clickbait
📝 [C]oaching: The Counselor
📹 [H]ow To: Market In 2025
[T]echnology:
I was sent two posts this week that made me say OMG.
Here they are: ⬇️⬇️⬇️
As someone who is familiar with Make and n8n (and all of the headaches associated with them), this solves a ton of problems and makes automation available to the masses.
But as the opening sentence of the second photo suggests…It begins.
While the idea of replacing employees sounds like a terrifying propostition (I’m speaking directly to all of my employees here). I believe it actually creates opportunity. We should be documenting exactly what we’re doing and becoming more efficient.
This will not only streamline our current operations even further, it will allow us to further support our agents and offer additional offerings to our clients. 🧠
The time to learn AI is now. If you’re not figuring out how to leverage AI to make you a superstar, it will replace you.
[E]ducation:
I’m so sick of clickbait headlines and the fear mongering regarding the real estate market.
Here is the article for reference: https://on.wsj.com/443jSbK
However, this isn’t true for every market and no one knows your market more than you.
So educate your freaking clients on what is going on in your market. Otherwise, they’re seeing this headline and taking it to heart. 🫣
If this is in fact your market. Explain what it means to buyers and sellers.
If it’s not, explain exactly what is happening and how it affects them.
You need to be a trusted expert, not a national news source that doesn’t understand the nuances of your local market. ❌
[C]oaching:
What makes a great agent? ⬇️⬇️⬇️
Is it the marketing? The salesmanship? Or the ability to listen and solve problems?
I just got off the phone with one of my agents who is dealing with an issue that isn’t unfamiliar to most agents. The buyer of their listing is walking away after inspections.
However, it’s how the agent handled the situation that impressed me the most.
In this particular situation, it’s a highly stressful (higher than normal due to the circumstances) and personal situation the seller is going through. Without going into detail, I will just say there is a ton of emotion behind it.
😡💌😥
When breaking the news to them on the buyer walking away from their home, rather than asking for an answer from the sellers on how they would like to proceed, my agent actually said, “Don’t call me back tonight. You two really need to take the time to discuss how you’d like to proceed.”
See, the seller is also buying a new home.
But proactively, instead of just calling the other agent to tell them “Hey, we may have an issue…the deal we’re contingent upon fell apart.” They called the other agent with solutions that created a win-win for everyone.
It’s easy to say we’ll just put the home back on the market and we “should” have it back under contract soon, but going the extra mile to cover everything from “we already know what to expect in inspections, we already know it will appraise,” - and addressing everything from closing date to occupancy. Talking through these items with the other agent wasn’t just a plea to save the deal, it was a lesson in just that…talking through the issues in an effort to solve the potential problems.
The other agent could have easily dismissed our agent and claimed to have known how to handle the situation, but they shared the common goal of my agent…to solve the problem at hand and come up with a plan. 🤝
Too often I see agents that need to “win.”
Winning isn’t winning the argument or even trying to be a hard ass just to prove something to your client. It’s representing your client to achieve the common goal of everyone involved…the closing table.
[H]ow To: With Abby
Time to break down what's working for me.
Now, I’m not a real estate agent, but I’ve been in real estate marketing for four years. So, what have I found that's working for me in 2025?
LinkedIn:
I’ve talked about this a lot lately—and for good reason. I always encourage my agents and clients to utilize LinkedIn, but they rarely believe me. Here’s the thing: I’ve only posted twice on LinkedIn… and I got two freelance clients from it. Let me repeat that. I have posted on LinkedIn just TWO TIMES, and landed TWO CLIENTS. Absolutely wild. People are on LinkedIn with purpose—and it shows. I can only imagine what could happen if I started posting consistently. So why haven’t I? To be honest—laziness. 🙂
People Want Free Stuff:
I’ve said this before, but let me be more specific. When giving something away—even if it’s free—it still needs to be valuable. Not a cheap keychain that gets tossed in a drawer, but something useful and thoughtful. Think: ⬇️⬇️
A budget spreadsheet for buyers
A “wants vs. needs” checklist
An in-depth neighborhood comparison worksheet
A “Who to Call” contractor service guide (here’s a free Canva template: link) (yes I’m using my own advice and giving you a free useful thing in this section)
Consistency is Key:
Posting can be discouraging, especially when you’re not seeing immediate results. But you have to stick with it. Here’s why consistent posting matters: 🔑🔑
The obvious—posting something always beats posting nothing.
You start to learn what works and what doesn’t. Practice really does make perfect.
You build trust. When people see you regularly, you start to feel familiar to them, and that trust makes you approachable when they’re ready to work with someone.
Bonus Tip: Short Listing Videos Work.
I’ve found that short listing videos (less than 15 seconds) perform really well. Save the 3-minute walkthroughs for the MLS—most people don’t care, and if they do, they’ll find it there. Those quick 15-second clips? Way more likely to get views, engagement, and shares.
-Ty Morton + Abby G