Tech with Ty

Nothing is Safe

Author

Ty Morton
June 26, 2025

 

🤖[T]echnology: Too Fast, Too Furious
🎓 [E]ducation: Nothing is Safe
📝 [C]oaching: A Masterclass in Marketing
📹 [H]ow To: Use AI To Improve Your Videos

Click here to listen to this week’s tech with Ty generated by AI

[T]echnology: 

I'm asked all the time how I keep up with AI, tech, and so on. To be honest, it can be a daunting task, especially when I’m writing a weekly tech section and there are too many cool things to talk about. 

So this week, I’m keeping it simple. ⬇️⬇️

This is one of my favorite follows because it’s bite sized pieces:

You don’t have to become an expert overnight, but you do need to spend at least 20 minutes a day getting better at something…tech, social media, marketing, AI…I don’t care what it is, but Always. Be. Improving.

Want to know where to start?

[E]ducation:

It was alarming, to say the least, only to be followed by one of the most significant security breaches ever.

This is a friendly reminder to change ALL of your passwords and add two-factor authentication (2FA).

Yes, it’s a pain, but it’s an absolute must in this day and age.

[C]oaching:

Michelin gave us one over a hundred years ago, and most people still haven’t caught on.

They didn’t just try to sell tires. They created demand by solving a different problem. People weren’t driving enough… so Michelin made them want to. Not by running tire ads—but by giving away value in the form of a guidebook. Restaurants. Mechanics. Scenic routes. Maps. The guide helped people explore. More driving meant more tires. Genius. 🧠

And then? People went nuts over the restaurant section. So Michelin leaned into it and created the rating system that chefs now live and die by. All from a company that sells rubber. 🛞 

Here’s the kicker: Michelin has never sold a single tire through that guide. They built trust. They added value. And they rewrote the rules of marketing.

Now it’s your turn. 

With MyLocalGoTo.com (a fun little project I created), you can do precisely what Michelin did—become the guide. Not just the person with the listing, but the one who knows the best burger in town, the hidden park with a creek your kids will love, or the handyman you’d trust with your own home. You don’t need to sell yourself if you’re the one people already trust for everything else. 🤝

Don’t just market homes. Curate the community. 

Be the reason someone falls in love with the area before they ever call a lender. When you’re the guide, the real estate deal becomes the easy part.

Solve a deeper need. Add real value. And people will come back—for you.

[H]ow To: With Abby

Tyler and I recently created a commercial-style video entirely using AI. At first, I was hesitant to try it—I’ve always felt that a lot of AI-generated videos can be clunky and not quite ready for advertising purposes. But then Tyler showed me what he had in mind, and it actually played into the humor of AI being a little 'off'—which made it work even better. ⬇️⬇️

It’s funny—it leans into the fact that it was made entirely with AI, but it still gets the point across. We even paired it with cliché corporate music (which I never use), but it actually fit the quirky vibe of the video perfectly. 

What did we use? ⬇️⬇️

Google Flow.

It definitely takes some trial and error. I would type in prompts, and without me asking, it would add subtitles in gibberish or completely cut off the dialogue mid-sentence. Sometimes the people in the video would do weird things without being prompted. But if you keep experimenting, you can create some really cool stuff. 😊😊 

We got better results with the talking videos when we switched from Veo 2 – Fast to Veo 3 – Quality. I still couldn’t quite get background music to generate on its own—or at least nothing worth using—but it’s definitely still worth playing around with.

-Ty Morton + Abby G