Tech with Ty

🤖[T]echnology: You’re Using ChatGPT Wrong
🎓 [E]ducation/Entertainment: Buildsville
💪[C]oaching: Sometime You’ve Gotta Play Hurt
📹 [H]ow To: Sell Yourself

[T]echnology: 

Real estate agents are wasting AI’s potential by using lazy, generic prompts—and it shows in their listings. If you’re asking ChatGPT to “Write a property description for a 3-bed, 2-bath home”, you’re doing it wrong. ❌

In the video above, I break down how to craft better prompts that generate buyer-specific, engaging descriptions instead of cookie-cutter fluff. The key? Give AI the right details—highlight buyer personas, emotional triggers, and unique property features to make your listings stand out.

Stop settling for boring, robotic descriptions. Watch the video and start using AI the right way! 🙌

[E]ducation:

The town of Buildsville was once a hub of new construction, with homes popping up as fast as buyers could claim them. But in 2025, the momentum slowed to a crawl. 

Housing starts dropped nearly 10% in January, and builder confidence took a hit, with future sales expectations plunging. After months of optimism, homebuilders suddenly pulled back, unsure of what lay ahead. (Real Estate News)

One of the biggest concerns? ⬇️⬇️

A 25% tariff on imported steel and aluminum. The NAHB warns that this could raise construction costs significantly, making new homes more expensive for buyers. Builders, already facing rising material prices, aren’t eager to start projects that might become unaffordable before they’re finished. (NAHB)

Adding to the strain, new immigration policies have tightened the labor pool, making it even harder to find skilled workers. Construction has long relied on immigrant labor, and with fewer hands on deck, timelines are stretching, and costs are climbing. Despite the slowdown, there’s still hope for Buildsville. For now, builders are treading carefully, waiting to see how tariffs, labor shortages, and material costs shake out before breaking ground on new homes. 🏠

[C]oaching

Have you ever woken up and just not felt like it? Maybe you’re sick, maybe you’re exhausted, maybe you just don’t have the energy to deal with another client who “just wants to see what’s out there.” Welcome to real estate. 🤷 

I came across a video the other day—P.K. Subban talking about how hockey players are just built differently. They’ll play through broken bones, stitches, sickness—you name it. Meanwhile, in the NBA, guys sit out because their pinky hurts. Not saying they don’t have real injuries, but the mindset is different. 🧠 

And honestly? Real estate is more like hockey. 🏒 

We don’t get guaranteed contracts. If we don’t show up, we don’t get paid. Sometimes you gotta play hurt. I’m not saying never take a break—vacations, mental health days, and actual sickness are real things. But the agents who push through when it counts? They’re the ones who win.

Some days, you don’t feel like making your calls.  Do it anyway.

Some days, you’d rather skip that showing. Go anyway.

Some days, everything in you wants to check out. Show up anyway.

Because in this business, consistency wins. And just like hockey players, the ones who grind it out, even when it’s tough, are the ones who get remembered.

[H]ow To: With Abby

I saw this the other day, and I LOVED IT. What number are we at now for licensed realtors in the U.S.—3 million? You all essentially do the same thing, so why should they pick you? 🤔

They pick you because you are you. They have hundreds of choices, but they choose you because of who you are. So market yourself, not just what you do. Right?

This is way easier said than done. It’s like being asked the awful question: “Tell me more about yourself.” Like, I don’t know—I’m just me? You don’t really know where to begin.

First things first: it starts with getting out there and posting. You have to start, or you’ll never truly figure out what your brand is. Will you look back at your content a year from now and realize it was utter crap? Probably. But you have to start somewhere. Just start posting stuff you like. ❤️ The audience will follow. As you keep posting, you’ll begin to figure out what you enjoy doing and what you don’t. Base your marketing on that. But the key is—keep posting!

I’ve been working with two agents, Stephanie and Jessica, on videos for probably two years now. They initially started doing Facebook Lives at local coffee spots simply because they liked coffee. ☕ Then, they started adding in cocktail videos because one of them was a former bartender, and they both love a good cocktail. Now, they’ve launched a podcast called The Social Sippers, where they interview local businesses while enjoying a drink. 🍸

This all started because they just enjoyed trying new coffee. Now, they’re releasing podcast episodes almost weekly and meeting tons of interesting people. They’re marketing themselves—and actually enjoying it. That’s the way to go. 

And guess what? It will attract the exact clients you want because they’ll have similar interests as you. 🤞🏻

-Ty Morton + Abby G