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š¤[T]echnology: iPhone/AI Update
š [E]ducation/Entertainment: Recycle
šŖ[C]oaching: Just Do It
š¹ [H]ow To: Start Over in a New Area
[T]echnology:
So, the feature on the new iPhone that I was most excited about was the Audio Mix feature, which allows you to select In-Frame, Studio, or Cinematic for ābetter audioā. Hereās an exampleā¦ā¬ļøā¬ļø
It is not quite what I was hoping for, but I will say that I find the dedicated camera button WAY more convenient and useful than I anticipated. I think weāll see more capabilities in the near future with actual AI integration that will utilize the faster processors. Until then, Iām still happy with my decision to upgrade, if for nothing else, the battery life. š
Speaking of AIā¦š¤
I just had an hour long conversation with ChatGPT. All via voice, while driving (more on this in a minute).
Last week I professed my infatuation with Replit, and that relationship has grown. Weāre out of the honeymoon stage and into the bickering stage. š” I still love it, but Iāve reached the limitations of my abilities and have resorted to hiring outside help from developers that actually know what theyāre doing.
In the meantime, Iām not giving up. š āāļø
With everything I learned, I had the aforementioned hour long conversation with ChatGPT on my drive down to Kentucky. We discussed app structure and improvements to the workflow and logic of the app Iām building and developed a new prompt for Replit to start version 2.0 from scratch with a better database architecture.
I never said this was easy. Itās actually very frustrating at times. š
But you know the sayingā¦if it were easy, everyone would be doing itā¦or maybe in six months with the help from AI, lol.
[E]ducation:
Iāve been telling agents forever to recycle and repurpose content. Hereās a great example: ā¬ļøā¬ļø
Tell your clients what it means!
Iāll do you one betterā¦here is a script you can use.
"Hey there! I wanted to share some good news that could really impact your home search or plans to sell. I just read an article about a double dose of good news for housing affordability, and it's great for both buyers and sellers.
First off, mortgage rates are stabilizing. After spiking earlier this year, the average rate for a 30-year fixed mortgage is hovering around 7.2%, which is lower than many expected. While rates are still high compared to a couple of years ago, this leveling off makes it easier for buyers to plan their budgets without the fear of further hikes.
Secondly, home prices have dipped slightly. Nationally, prices have fallen by about 1% over the past few months. In some areas, like the West Coast, prices are down closer to 5%. This price correction makes homes a bit more affordable for buyers while still preserving strong equity for sellers.
So, whether youāre buying or selling, this is a positive shift! Buyers, this slight dip in prices could help make homes more affordable for you. Sellers, donāt worryāyour home is still valuable, but this market adjustment could actually help attract more buyers.
If you want to know how this affects your specific situation, just let me know, and we can chat about how to navigate this evolving market."
This isnāt rocket science.š All I did was copy the link, paste it in ChatGPT, and tell it to āWrite a script for a real estate agent to talk about this article to their clients. Add specific stats.ā
Do this daily or weekly.
Oh, and did I mention this sounds precisely like what Buffini talked about to setup the perfect storm to occur the 4th quarter of this year?
[C]oaching:
Since I started Tech with Ty, Iāve given you weekly AI emails, 52 scripts to create weekly videos, and numerous other ideas from coaches around the US.
So my question is: What have you done? š¤
I donāt care if you use my stuff.
I care that you get better and are not left behind.
Thereās a reason 80% of real estate agents donāt make it past two years.
I know it can feel overwhelming. š
So stop. Take a breath. Write down what you want to accomplish. Now work backwards from there and figure out what things you need to do or implement to improve.
Donāt try to do it all overnight. You will fail.
Try to improve 1% EVERY. DAY.
Need some help?
[H]ow To: With Abby
Another day, another āHow Toā where I pull from Real Estate Mastermindā¦
Changing into an entirely new market can be terrifying, especially when many clients prefer someone who knows the area well. If you're new, it's normal to feel like you're not the most experienced.
Letās look at this with a glass half full shall we. š„ This is your chance to expand your network into an entirely new area.
Here are several strategies to help you find new clients:
1. Understand the Local Market š§āš¤āš§
Research Demographics: Learn about the population, income levels, family sizes, and other key factors.
Study Market Trends: Analyze housing prices, average days on market, and popular neighborhoods.
Know the Competition: Identify other agents in the area, their specialties, and what sets you apart.
2. Build an Online Presence š„ļø
Create a Professional Website (if you donāt already have one): Showcase your listings, share client testimonials, and provide valuable local market insights.
Optimize for SEO: Use local keywords to ensure your website appears in search results for your new area. Study your competition and see what local-specific hashtags they are using.
Leverage Social Media: Regularly post on platforms like Facebook, Instagram, and LinkedIn. Share local events, market updates, and property listings.
3. Network Locally š¤
Join Local Associations: Become a member of the local Chamber of Commerce, real estate boards, and community groups.
Attend Community Events: Participate in local festivals, fairs, and networking events to meet potential clients.
Join Community Facebook Pages: Many cities now have local Facebook groups. For example, Dayton has pages like Dayton Moms, Dayton Foodies, and Everything Kettering. Most cities have similar groups.
4. Leverage Referrals and Testimonials š¬
Reach Out to Past Clients: Inform them about your move and ask for referrals or introductions in your new area.
Request Testimonials: Collect and display testimonials from satisfied clients to build trust with new prospects.
5. Host Open Houses and Community Workshops āļø
Open Houses: Even if you're new, hosting open houses can attract potential buyers and sellers.
Educational Workshops: Offer seminars on topics like first-time home buying, market trends, or home staging to position yourself as a local expert. (If youāve been following along, youāll remember we talked about hosting events already!)
6. Utilize Local Advertising š°
Targeted Online Ads: Use platforms like Facebook and Google Ads to target specific demographics in your new area.
Local Publications: If your town is more traditional, advertise in local newspapers, magazines, and community newsletters.
Signage: Place professional signage in strategic locations, including "For Sale" signs and branded vehicles.
7. Develop a Strong Community Presence š
Volunteer: Participate in local charities, sports teams, or community projects to build goodwill and visibility.
Sponsor Local Events: Support local events or teams to increase brand recognition.
8. Monitor and Adjust Your Strategies š
Track Your Efforts: Use analytics tools to measure the effectiveness of your marketing strategies.
Be Flexible: Adjust your approach based on what works best in your new market.
Final Tips: ā¬ļø
Patience and Persistence: Building a client base in a new area takes time. Stay consistent with your efforts.
Authenticity: Be genuine and focus on building real relationships.
Local Expertise: Continuously immerse yourself in the community to become a trusted local expert.
Starting fresh in a new area can be nerve-wracking. I highly recommend implementing these strategies as soon as possibleāthe longer you wait, the more daunting it will feel. Dive in and donāt look back!
-Ty Morton + Abby G