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🤖[T]echnology: Careless Whisper
🎓 [E]ducation: Get Your CRM on!
📝 [C]oaching: I’m not Crying, You’re Crying
📹 [H]ow To: Spice Up Your Listing Video
[T]echnology:
In the days of mobile everything and AI, I rarely write about desktop apps that blow my mind, but this one may take the cake for 2025.
Wispr Flow AI makes writing on your computer absolutely effortless and way more efficient than typing.
I’m on a Mac, but all I have to do is hold down the function button and talk away. Unlike Siri, I don’t have to say “Question mark.”
I’m not slow at typing and sometimes prefer it, but this is an app that I will use daily.
Not to mention, their marketing is pretty brilliant and they did just release a mobile app…
⬇️⬇️⬇️
[E]ducation:
I meet with a lot of agents and recruits who simply don’t use a CRM.
The excuses range from I don’t want my broker to have that data (they usually don’t) or I do it old school and reach out to past clients every month via an old school calendar. 🤯
I don’t care what you use…I was Follow Up Boss user #1. I’ve used Chime and I currently use BoldTrail…use what works for YOU!
Use what works for you, but please, please, please use a CRM. I promise your old school methods may work, and I’m not saying don’t quit what you’re doing, but simplify with the use of a CRM. Yes, there will be a learning curve, but similar to AI, this is something that isn’t going away.
You’re in competition with Apple, Nike, and every other major company on the planet for attention. Those companies are spending BILLIONS 💸 to stay at the top of mind, and while you likely don’t have billions to spend on email marketing and advertising, you certainly have a few hours per week to invest in yourself and a CRM.
Don’t know where to start?
Get organized. Start with a simple spreadsheet with the name, email, phone, address, and date of each client or customer
Upload those to a CRM of your choice
Watch this video: ⬇️⬇️⬇️
Most CRM’s will have automated campaigns that you can place your clients on, but make sure it’s your voice that’s being illustrated. Nothing comes across more spammy or salesy than generic emails and texts.
[C]oaching:
My daughter recently turned 12. This wasn’t a monumental birthday for her (i.e. she wasn’t turning 10, 13, 16, 18, 21) but it was for me.
As we’re driving home from her birthday brunch, we notice the neighbor down the street who is 90 years old and frequently sells bikes, has a new ladies bike for sale. Layla notices it and says, “Ooooh, that’s a nice bike!”
Being that it’s her birthday, I asked if she wanted to go check it out and she replied with an emphatic, “YES!” 🚲
So we walk down the street to see it, and she loved it (I knew she would). I talk to the guy selling it for a bit, and tell her to take it on a test ride. It’s a bit too tall for her, so I have to hold the seat while she gets balanced and starts pedaling. It was at this moment that I realized my baby girl is growing up. I quickly pay the guy selling it and help her take off for home. I’m typing this on a plane, but I'm tearing up the same as I was when I walked home.
It was like a scene in a movie and a metaphor for how quickly life passes you by. First, she’s riding off on her own on a bike, next in a car, then to college, then into the sunset with her future husband.
So I guess my coaching section this week is best summed up by a quote from my favorite movie of all time: “Life moves pretty fast. You don't stop and look around once in a while, you could miss it.” - Ferris Bueller ☀️
Take the lunch date with your significant other or kid. Make sure your kid’s events are on your calendar so you can tell a client that you have another appointment. Don’t let life pass you by, it’s filled with incredible moments.
[H]ow To: With Abby
If you want your real estate listing videos to do more, it’s time to be creative. A basic walkthrough might not cut it—buyers have zero attention span. Here’s how to make your listing videos more engaging:
🎬 1. Start with a Hook
Don't waste the first 3 seconds. I see many people starting off with videos of the house. I recommend starting off the first 3 seconds with yourself saying something attention grabbing. Kind of like this…
🎶 2. Add Music That Matches the Mood
Skip the stock elevator tunes. Choose music that fits the home’s personality—something upbeat…something like this…
3. Highlight Lifestyle, Not Just Layout
Instead of saying “3-bed, 2-bath,” show what the house is capable of. Kind of like this…
🎥 4. Use Smooth Transitions and Quick Cuts
Keep things moving. Fast cuts between rooms, dynamic angles, and motion transitions (like door opening shots) keep energy high and attention locked in.
🗣️ 5. Add Personality with Voiceover or Text
Narrate the tour with your voice or add short, snappy text callouts to point out hidden gems like “heated floors” or “built-in wine fridge.”
📱 6. Resize Vertically for Social Media
If you’re posting to Reels or TikTok, you can resize your video vertically and keep it under a minute. Social-first videos are more likely to get shared and seen.
Try sending these examples to your videographer and see what they can come up with next time they do a listing video for you!
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-Ty Morton + Abby G