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[T]echnology:
So, OpenAI, the crew behind ChatGPT, is reportedly building its own social platform.
Yep. ⬇️⬇️
A potential competitor to X (formerly Twitter), Instagram, or maybe even LinkedIn, depending on how they shape it. The project’s still in hush-hush mode, but the prototype includes ways to generate images and content using AI… directly in the feed. That’s like having ChatGPT brainstorm your post as you’re writing it.
Think of the advantage Meta and X have with BILLIONS of data points and interactions…of course OpenAI wants in on that.
But here’s where it matters for real estate…⬇️⬇️
If OpenAI launches a platform powered by AI-generated content and curated discovery (instead of a traditional social algorithm), search is about to get way smarter—and way more conversational.
Agents are already sneaking ahead by optimizing for ChatGPT-like search. Think SEO, but for AI queries:
“Best agent for first-time buyers in Dayton”
“Top neighborhoods for VA loans near Wright-Patt”
“Who can help me sell fast in Beavercreek?”
Guess what? Agents showing up in those AI-powered results? They’re already getting business.
Now imagine a social platform that learns what users want before they search—powered by OpenAI—and suggests you as the local expert, complete with smart auto-generated content, reviews, maybe even neighborhood insights you didn’t have to manually write. 👀
This isn’t just another app—it could reshape how people discover real estate agents.
You will need to understand how to position yourself inside AI tools, not just Google.
The agents who show up in AI search results first win. Period.
So, whether this OpenAI network launches or not, the message is loud and clear:
If you’re not thinking about how AI finds and ranks you... Someone else is already getting your leads.
[E]ducation:
Let’s talk about the latest real estate drama that actually matters: Compass vs. NWMLS, with a splash of Zillow, Redfin, and a whole lot of controversy over Private Listing Networks (PLNs).
⚔️ The Conflict
Compass is pushing “Private Exclusives,” letting agents market listings only within their network before (or instead of) going public on the MLS.
They call it “seller choice.” Critics call it gatekeeping and a Fair Housing risk.
NWMLS said nope—cut off Compass’s IDX feed, meaning Compass.com can’t show competitor listings. Compass? They’re accusing NWMLS of being a monopoly.
Zillow responded by banning any listings that are marketed publicly but not shared through the MLS. Redfin and eXp jumped in to support, while Compass doubled down and promised to pay agent fines for breaking the rules.
🧠 Why This Matters to You
This isn’t just corporate beef—it’s about visibility.
Agents using AI and SEO-style content to pre-market homes (think: “top homes in X neighborhood” before they hit the MLS) could be on the wrong side of these new policies.
Zillow and Redfin are basically saying: if it’s marketed to anyone, it has to be marketed to everyone.
🧭 The Takeaway
Transparency is trending. AI-powered search tools (like what OpenAI is reportedly building) will prioritize widely shared, MLS-listed content—not hidden gems behind brokerage walls.
If you’re trying to dominate local SEO or AI-driven discovery, the safest and smartest move?
Play it public.
[C]oaching
Last week, I sent out an email with an idea to send to your sphere. It was based on a tried-and-true method to get a response. I have one agent who received 52 responses from past clients, all from a single email.
Click HERE to get that script.
Or you can use the one Jimmy Mackin just posted on IG:
It really doesn’t matter what you send. It matters more that you send something!
[H]ow To: With Abby
Let’s be honest—low attendance is something many of us are feeling, especially in the post-COVID world. Even before the pandemic, the office wasn’t exactly buzzing with activity, but now, five years later, we’re lucky if we see some of our agents once a month. As a Gen Z, I totally get the appeal of working from home. With today’s tech, coming into the office just to do work you could easily handle from your couch feels unnecessary. ❌
That said, showing up still matters—especially when it comes to building relationships and growing your network. One of my biggest freelance clients came from daily conversations in the office. A lot of our agents pop in just to chat about tech or marketing challenges, and those in-person convos have real value. Bottom line: it pays to be present. 💰
But let’s be real—people want to see a return on their time. That’s why we’re launching something new. 🚀
This all started when I was thinking about how Tyler loves it when people share our brokerage content on their own social media accounts. That led to a bigger conversation about influencer marketing—and that’s when the idea clicked. What if we mixed all of it together? Recruiting and attendance.
So, we’ve created a point-based system. Share one of our posts? Earn points. Attend a CE class? More points. Bring an outside agent to an event? You guessed it—points.
Then, you can redeem those points for rewards like RE/MAX-branded gear, R4 Vegas registration, or even getting your dues covered.
It’s still in the early stages, but we’re about to roll it out. Will it work? Fingers crossed. 🤞 Will I lose my mind trying to track points? Maybe. But if we don’t try new things, we don’t grow—so stay tuned and let’s see where this goes.
-Ty Morton + Abby G