Tech with Ty

Something Brewing đŸș

Author

Ty Morton
July 10, 2025

 

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đŸ€–[T]echnology: Prime Day Deals!
🎓 [E]ducation: Something Brewing đŸș
📝 [C]oaching: Who Are You?
đŸ“č [H]ow To: Spend Wisely

[T]echnology: 

Amazon Prime Day is here, and I had Manus AI dig through the chaos to find the actually useful deals for real estate agents.

Whether you're running between showings, filming a quick tour, or just looking for the perfect closing gift these picks are đŸ”„and heavily discounted (because we like nice things at not so nice prices). 

👉Check out the best Prime Day finds for agents 👈 Yes, AI even made this site.

This is certainly not an all encompassing list, but don’t wait too long, some of these are lightning deals and disappear faster than a hot listing! 💹

[E]ducation:

We’re brewing up something special for agents across the region!

Join us Wednesday, August 21st in Cincinnati (location TBD, but we’re just waiting on the final confirmation from the always-awesome MadTree Brewing đŸ») for a jam packed real estate seminar that’s open to all agents. Expect powerful takeaways, cold drinks, and real breakthroughs. 

đŸ”„ Lineup:

  • Todd Stock, National Speaker/Coach – “From Chaos to Closings: The Agent Game Plan for Today’s Market”
    You’ll leave fired up, focused, and ready to dominate the rest of 2025.
     

  • Anne Taylor, Real Estate Attorney –
    Protect your business! Anne will cover the legal landmines you didn’t even know were ticking.
     

  • Tyler Morton, AI + Tech Expert –
    AI is evolving faster than your group text. Ty will unpack the newest tools that can help agents win listings, wow clients, and work smarter—not harder. 

[C]oaching:

I’m not going to lie, most agent advertisements look almost identical. 

Just Listed, Just Sold, Client Experience/Review Post, etc.

So how do you stand out in a room where everyone is the yelling the same thing? You can either yell louder and more often, or say something different.

My homie Robert Little did just that in a single post:

He not only illustrated that he has sold a home basically everywhere in Las Vegas, but also highlighted some accolades that give the sales legitimacy and then somehow crams in that he’s closed over 146 referrals! đŸ€Ż 

This is like a resume, flyer, social post, review - all in one and is again somehow is but this is where it’s different
did you catch the headline of the post?

“Your Best Bet for Las Vegas Referrals”

The ad is intended for other agents! Could it double as a consumer facing ad? I’ll be honest, when I started writing this section, I thought it was because it’s good enough to be either, but referrals are obviously his bread and butter. - Kudos to you Robert!

So my question to those reading is
Who Are You? 

Are you a secret agent or yelling the same thing?

[H]ow To: With Abby

When you’re panicking about your marketing, it can be easy to just throw money at the wall and see what sticks. But I can tell you—that’s a quick way to burn through your resources and feel like giving up. If you want your marketing to work, you have to be consistent and think strategically.

First, know your audience.

If you don’t understand who you’re marketing to, your efforts will never resonate. First-time homebuyers appreciate honesty and education, while luxury sellers care more about high-end photography and quality print materials. Ask yourself: Who are you trying to attract?

Look at what’s already working and expand on it.

Where did your last ten deals come from? Referrals? Open houses? Social media? Double down on what’s working. If referrals are it, host client events and work your sphere.

Prioritize digital, but don’t lose your personal touch.

I recently edited a podcast for two of our agents who interviewed a local graphic designer. When asked about his favorite medium to work with, he said print. Why? He felt it offered a more personal and meaningful touch.

Print is, of course, one of the more expensive options—but that personal element can be powerful. One of our agents does monthly pop-bys: she puts together a small basket, adds a themed card, and drops them off at clients' homes. It's low-cost, memorable, and highly effective.

Keep track of your ROI.

Many people forget to track what actually pays off. It’s not always easy, but always ask your clients how they found you—either before or after the deal closes. Keep a spreadsheet or notes of what’s working, and focus your energy there.

Leverage free tools:

  • Canva (free version) – for graphics

  • CapCut – for video editing

  • ChatGPT – for captions and content ideas

  • Linktree – for organizing social media bios 

You don’t have to spend more to grow your business—you just have to spend smarter. Be intentional, track your results, and always prioritize value over volume. When your marketing strategy is clear, your money goes further—and so does your brand.

Want high commission, a low cap, and real support to grow your business? Aspire is our exclusive program for motivated agents who are ready to scale fast with elite coaching and next-level tools!

-Ty Morton + Abby G