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š¤[T]echnology: Safety First
š [E]ducation/Entertainment: It's Time to Embrace Consolidation
šŖ[C]oaching: Why Youāre Losing Listings
š¹ [H]ow To: Run a Search Ad Campaign on TikTok
[T]echnology:
As someone whoās always championed realtor safety (any agent with any brokerage is welcome to meet a client at any of our offices), I believe the recent NAR lawsuit results could encourage more agents to meet clients ahead of time, rather than at vacant properties or for the first time.
Itās odd that our industry normalized meeting complete strangers without real verification. But now, thereās a new solution on the market that just won NARās Pitchfest. š
Meet Tether RE, a real estate safety platform that enhances agent security and simplifies workflow.
Hereās the rundown: ā¬ļøā¬ļø
Client Verification: Clients send their ID for verification
Property Dashboard: Automatically populates when you arrive at a property.
Optimal Route Navigation: Helps you navigate all your showings efficiently.
Automatic Mileage & Expense Tracking: Saves you time on bookkeeping.
Safety Features: It sets time estimates for showings. If youāre not safe or donāt stop the countdown with your safety pin, Tether REās 24-hour monitoring steps in, even sending first responders if needed.
Thereās also a struggle detection feature using your phoneās sensors to detect sudden impacts or crashes.
For just $10 a month, Tether RE is an affordable, all-in-one tool to help real estate agents work smarter and safer. Itās a great blend of tech and security, all in one platform. š
[E]ducation:
Ever wondered how much smoother things would be if MLSs just consolidated? Let's dive into some big moves in Texas that highlight why this mattersā¦ā¬ļøā¬ļø
Three Texas giantsāUnlock MLS (Austin), HAR MLS (Houston), and the San Antonio Board of Realtorsāhave teamed up to share data. That's over 80,000 real estate and about 60% of all listings in Texas now accessible in one place!
Butā¦
While data sharing is a solid step, full consolidation would be a game-changer for agents. Imagine not juggling multiple platforms or paying extra fees. Consolidation means streamlined operations, better data integrity, and more time to focus on clients instead of admin headaches.
Some folks worry about losing local control or increasing competition. But with the recent NAR settlement changes already in effect, the industry's landscape is shifting and NOW is the perfect time.
Imagine a national MLS instead of relying on Zillowā¦while you canāt practice real estate in states that youāre not licensed in, even referring a deal to an agent would be easier. š¤·
With today's tech, we can integrate systems without losing that local touch. The benefits far outweigh the downsides.
It's time to embrace consolidation. Not just for efficiency, but to truly empower agents and deliver top-notch service to our clients.
Articles that inspired this op-ed:
[C]oaching:
There are so many take aways from thisā¦
If you do nothing else this week, watch this, itās only an hour!!!
So prop your iPad up on your treadmill and get to work! š
[H]ow To: With Abby
Let me just give you a few statsā¦
50% of people now prefer to research products on video and social platforms over traditional browsers
57% of users utilize TikTok's search functionality
23% search for something within 30 seconds of opening TikTok
Source: Datawrapper
Still think you shouldnāt be on TIkTok because it's an app full of teenagers? š¤
Let me just reiterate this stat againā¦
The HIGHEST age range for TikTok users is 25-34
75% of first time home buyers are aged 25-33
TikTok is introducing a new Search Ad Campaign.
What is it? ā¬ļø
The new Search Ads Campaign introduces advanced keyword-based ads tailored to TikTok's search results page. While the ads appear the same to users, you will now have access to a range of new features and enhanced targeting options.
With Search Ads Campaign, you can fully customize how your content is presented within TikTok search results, ensuring the right audience sees your content. š
Why should you be using this? ā¬ļø
This gives you a great chance to get in front of potential clients as soon as they start searching for information on the home buying process. Right when they need your insight, youāll be there. š¤š»
Where will the ads appear? ā¬ļø
Right in the search bar on the For You Page. As soon as someone searches āHow much money do I need to afford a $200,000 homeā, your video will be there. š¹
How do I make this happen? ā¬ļø
The Search Ads Campaign is now available in the TikTok Ads Manager. When selecting either the Web Conversion or Traffic campaign objective, simply choose "Search campaign" to enter a campaign with the search-specific features. These include a powerful keyword suggestion tool for research and the option to exclude negative keywords. (specific words you want excluded from your campaign) ā
After researching and selecting your keywords, setting your target bids, and determining your budget, you can add your creatives. TikTok Search Ads Campaign supports both video and image carousel formats. I would encourage doing video of course, especially with this being TikTok. TikTok automatically selects the best creative to match a userās search based on your target keywords.
You can then activate, deactivate, and edit keywords and creative assets during both campaign setup and duration of the ad.
Like with most advertising, this will probably take some trial and error to make sure you are finding the right audience. Make sure to analyze the results of your campaigns as they come in and adjust as needed. š
Have questions? Feel free to message us!
-Ty Morton + Abby G