Tech with Ty

🤖[T]echnology: Things are Changing
🎓 [E]ducation/Entertainment: Your Worst Nightmare?
💪[C]oaching: Do YouTube Now
📹 [H]ow To: Boost Your Open Rate

[T]echnology: 

Since I wrote about Sora last week, I was going to write about Google's Veo2 Video generator and how it absolutely destroyed Sora, but I don’t have access to it yet.

If you want to see more, watch this video.

BUT…

This was even more impressive:

Yep, super nerdy 🤓, but the implications of this open-source physics engine mean you’ll be able to take still photo and turn it into a 3D tour and a video walk-through…from your phone!

Think about this. 🧠

Instead of a photographer spending 2 hours at your listing, you’ll be able to snap photos on your iPhone in less than 5 minutes, send them off for processing, and have every piece of media sent back to you in a couple hours.

Things are changing.

[E]ducation:

Zillow and Realtor.com are teaming up to share data.

Let me repeat.

Zillow and Realtor.com are teaming up to share data. 🫣

Is this your worst nightmare?

How does this all work?

Realtor.com gets 3D tours, floor plans, and photos from Zillow. They also get apartment listings, with Zillow being the exclusive partner.

So what’s in it for Zillow?

I can only assume data share. 📊

There are still MLSs that don’t like to share data with Realtor.com and/or Zillow. Does this agreement circumvent these rules? Most MLSs have rules prohibiting that, so what’s the play here?

"We didn't buy Follow Up Boss and ShowingTime and build 3D Home so that we could keep it for ourselves inside the walled garden. We did it to digitize the whole of the industry because we believe a rising digital tide lifts all boats — including ours — but most importantly, consumers win," Rich Barton said.

Ahhhh…ok, consumer data ;)

Arguably more important than MLS data, consumer data will allow BOTH of these companies to continue building complete front-to-back algorithms and portals that hold clients' hands (read handcuff) through the entire process.

Maybe I’m pessimistic when writing this and need more caffeine, but at what point do they say, “We don’t need agents anymore?” 🤔

[C]oaching:

This week, I had the pleasure of sitting down with Carrie Davis, a rising YouTube real estate star.

Want to know how to get business from YouTube?

Stop procrastinating.

Watch this video 👇👇

Now, pick up your phone and record a video.

Publish it to YouTube.

Send it to your clients and post to socials.

Done. ✅

[H]ow To: With Abby

Our last Tech with Ty email achieved an open rate of 72%! If you’re not familiar with marketing, an open rate like that is almost unheard of. To put it in perspective, the average marketing email open rate is around 15%. 🤯

Okay, I’m done bragging now. But there are a few reasons why we consistently achieve such high open rates:

Consistently High Open Rates NEED Consistency

We’re pretty strict about our email send time. You may have noticed that we send these emails out at 2 PM every Thursday. Occasionally, when things are insanely busy, we’ve sent them out on a Friday—but that’s happened maybe four times.

Whether you realize it or not, you’ve come to expect our emails at that time, and we make sure to show up. People value consistency, and delivering on that promise builds trust and engagement. 🤝

Content Needs to Add Value

We’ve preached this for a while now, but it’s worth repeating: the content you create—whether for social media, video, or email—needs to provide value.

When we write these emails, our goal is always to teach you something new. In return, we’ve built a reliable audience that appreciates what we do. That’s priceless. 💰

Every week, as I sit down to write, I don’t think about what I want to talk about. Instead, I ask myself: What do they want to hear?

This is a critical mistake many marketers make—they create content for themselves, not their audience. If I made content based on my personal interests, I’d be writing about murder cases and movies. While some might find that interesting, the majority of this audience doesn’t come here for that.

Have a Killer Subject Line

This one might be obvious, but it’s essential: make sure your subject line is something people want to click on.

For us, we’ve stuck with the classic “Tech with Ty” every week. If it ain’t broke, don’t fix it. However, for others, I recommend researching strong subject line examples.

Pro tip: include emojis in your subject lines! Here are some of the best-performing emojis to drive traffic: 👇

-Ty Morton + Abby G