Tech with Ty

🤖[T]echnology: Video Overview is INSANE!
🎓 [E]ducation: 400,000 Agents Gone? 
📝 [C]oaching: Nice Doesn’t Win
📹 [H]ow To: Host a Golf Outing

[T]echnology: 

I’m not going to lie, I saw some of the coolest real estate tech I’ve ever seen rolled out at the REMAX Broker/Owner Conference this past week, but a lot of that is proprietary, so I won’t rub it in your face 😂

Meanwhile, Google’s Notebook LM rolled out a bunch of killer new features:

Video Overview is INSANE! Imagine using this for creating neighborhood market reports! Not only that, but you can now share your Notebooks publicly. - I wonder if Google will start indexing these?

Here’s an example I did on an old Notebook:

[E]ducation:

400,000 Agents Gone? 

Let’s Talk About That (In my best Rhett & Link impression)

NAR membership hit its peak around 1.6 million agents back in 2022. Fast forward to today, and we’re already down to about 1.45 million. 

But they’re not done… 

NAR is projecting that the number could slide all the way to 1.2 million by next year. 

That’s a 400,000 agent drop. 

Let that sink in.

Now, before anyone starts panicking, here’s the truth: most of the agents leaving weren’t running full-time businesses. 

They weren’t consistent. They weren’t all-in. 

The market isn’t pushing out the pros. Which means this is your moment. 

Fewer agents in the field means more visibility for the ones who stick around. More leads. Less, “Sorry, my cousin just got licensed.” More market share. More opportunities to show clients why working with a real professional makes all the difference.

This market isn’t shrinking, it’s sharpening. And if you’re still standing, you’re already ahead of the curve.

Stay sharp. Stay visible. Stay in.

[C]oaching:

We just talked about how 240,000 agents are expected to leave the business, and to put it bluntly, that’s a gift to the ones who are serious about staying in the game…but here's the catch…you can't survive this market just by being nice. 

Nice doesn’t win right now. Value does.

The photo above is from Ryan Estis closing out the REMAX Broker/Owner Conference, and he couldn’t have said it better.

Relationship builders focus on being accepted. They’re helpful, friendly, and eager to please, but the top producers? 

They create value. They lead. They push. They don’t just serve their clients, they stretch them. 

Here’s what that looks like: 

When a seller says they want to list high, don’t just agree and hope for the best. You’re not there to shut them down. You’re there to show them the whole picture. Walk them through the comps, the pricing strategy, and what it actually takes to attract motivated buyers in this market. You’re not fighting their goal of getting top dollar, you’re partnering with them to achieve it…but you’ve both got to remain realistic or you’ll both be let down.

When a buyer’s overwhelmed by rates, inventory, or decision fatigue, don’t just sympathize and back off. Step in. Share a story. Offer clarity. Help them zoom out and see the bigger opportunity. Be the one who gives them confidence to move forward, not just space to stall out.

Ryan did a way better job of illustrating this during his story about buying his last condo, but I couldn’t find that one on YouTube…so check this out this one on resilience (which was my favorite part of his presentation) instead. 

The best agents right now are simplifying the complex. They’re making bold recommendations. They’re showing up before they’re asked. That’s what clients are craving, not someone who agrees with everything, but someone who knows how to lead.

So don’t be afraid to take the wheel. You’re not just here to make people feel good. You’re here to get them across the finish line.

And that? That’s what makes you valuable.

Want even more “value”?

Check out the podcast I did with Daniel Bertelson - seriously, one of the smartest dudes I know:

[H]ow To: With Abby

We recently hosted our 2nd Big Give Golf Outing for Children’s Miracle Network Hospitals. I’ve taken part in both events, but this year was the first one I was actually able to attend—last year I was out of town.

There’s a reason golf charity events are so popular…they work.

However, hosting a golf outing like this isn’t a small task. It takes time, money, and people. After helping organize both and now attending one, here’s what I think worked well—and what I would change.

What Worked:

• Raffle Baskets and 50/50:
  These are both great, surefire ways to boost fundraising. I also think they’re a great way to close out the event. Instead of just saying, “Here’s lunch, see you later,” it gives people something to look forward to. There’s a sense of anticipation and the chance to take something home. It also helps keep attendees from leaving right after they finish golfing, giving them more time to mingle.

• Local Golf Sponsors:
  Each year, we’ve had Off Par (a local golf simulator business) come out with a booth and their golf cannon—another great way to increase donations, involve a local business, and add a fun element. People loved the golf cannon (myself included).

1. Alcohol Putting:
   Another fun and profitable station! 🍾⛳ We set this up at one of the practice putting greens just outside the clubhouse. Golfers paid for a chance to putt and win a bottle of alcohol. It was the perfect halfway break—time to relax, have some fun, spend a little money, maybe win a prize, and of course… take a quick restroom break. 🚻😉

    

2. The Weather:
   Obviously, we can’t control the weather—but wow, we had the most beautiful day for August. 🌤️ It’s definitely something to consider depending on your location. In Ohio, we’re usually fine in the summer—but I wouldn’t want to be golfing in mid-July in Central Florida. 🥵🏌️‍♂️

3. Hole/Cart Sponsors:
   This one’s kind of a no-brainer 🙌 but still super effective. It’s a great and simple way to involve local businesses. 🏌️‍♀️🏷️ We just had to get the signs made—the golf course handled the rest!

What I Would Change:

• Raffle Baskets:
  As mentioned above, I’d keep the raffle baskets—but next time, we need to display them prior to the event so golfers know what’s up for grabs. At the end of the day, we ended up putting all the tickets in one bowl, so participants couldn’t enter to win a specific basket. In the future, I’d recommend having individual containers so people can enter for the baskets they actually want.
   

• Volunteer Communication:
  When we arrived that morning, it became clear that most volunteers—including myself—had no real idea what was going on. 😬 Golfers started showing up early, and I felt completely unprepared. We should’ve held a quick team meeting to walk through what we were offering for purchase and how the day would flow the day prior.

   

  This was my first golf outing, and I assumed the golfers would already know about things like mulligans and why I was handing them an arm-length piece of string. 🧵🙃 Turns out, about a third of the golfers had no idea either—and I couldn’t explain it. When both the golfers and our volunteers started asking me for clarification, I knew we had a problem. 😅
   

• Arrive Earlier:
  We arrived about 90 minutes before tee-off, but honestly—it wasn’t enough. ⏳ Golfers began showing up an hour early to check in and practice, and with only 30 minutes to unload, set up, and coordinate (with no prior meeting), it was chaos. 🏃‍♀️📦 As painful as it is to say for us non-morning people… we should’ve been there earlier. ☕😅

With every event you host, there’s always something to learn. It’s important to take mental notes, acknowledge what could have been improved, and keep refining the process. That way, each year your events become better and more successful.

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-Ty Morton + Abby G