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[T]echnology:
I know I usually cover a lot of AI in this section, but sometimes itās the little things.
If youāre reading this, you obviously know that I am a firm believer in newsletters.
IT IS THE BEST FREE MARKETING YOU CAN DO! š
You might be reading this on Wix, Beehiiv or even more recently weāve been testing Substack.
But Gmail has entered the Chat with Gmail Newsletters.
Apparently, this isnāt a ānewā feature, but itās new to meā¦so Iām sharing it!
Simple and straightforward, but really all you need.
Pair that with Mail Merge, and youāve got yourself an incredible newsletter tool! š§
Note* Templates do require a paid Gmail Account.
[E]ducation:
This weekend my feed started blowing up with posts in my mastermind groups with agents and brokers freaking out (and rightfully so) their content had been removed without warning or explanation. š±
Jared James did a pretty good job of explaining this phenomenon:
Letās fix it in under five minutes.
Head to business.facebook.com, choose your Business Portfolio, and add your domain. Then just copy the Meta Tag into your siteās <head> section and click verify. Boomāyouāre good to go.
Need help? Hereās a super handy guide:
š Facebook Domain Verification Help
Want to see exactly what changed?
š Facebookās Updated Cybersecurity Standards
And if youāre the type who likes the full breakdown, check Heather Holidayās blog post here: š Read the Full Blog
[C]oaching
Want to actually stand out and build a magnetic brand in real estate?
Join my good friends Jennifer Atkisson-Lovett and Nimesh Patel as they sit down with three of the most dynamic, high-producing voices in the game:
Brianna Castillo ā Dallas
Dane Rickard ā Denver
Jason Rains ā Kansas City
These top agents arenāt just successfulātheyāve built powerhouse personal brands within the most recognized name in real estate. And now, theyāre sharing their strategies with YOU.
š Bonus for Registrants:
Replay sent straight to your inbox
Access to ready-to-use marketing templates from each panelist
š² Save your seat here: https://streamyard.com/watch/J88zJ8Zp47VD
Ready to grow your brand with the best? Letās go.
[H]ow To: With Abby
I wonāt lie to you ā if I see you and your dog on a mailer, Iām 100% more likely to call you. Iām a dog person, what can I say? Anyone who loves their pets as much as I do automatically earns my trust. š¶
Real estate is a relationship business, and people are drawn to authenticity. People connect emotionally with animals. When someone sees your mailer and notices your pet, it tells them you're approachable, down-to-earth, and not just another sales pitch in their mailbox. šØ
It reminds your sphere that youāre not just a real estate agent; youāre a real person with a life and a home of your own. That authenticity builds trust and encourages people to reach out. It also helps you reconnect with people in your database who are animal lovers themselves.
What about the people who donāt like pets? Honestly, if youāre an animal lover like me, those people probably shouldnāt be in your sphere anyway. Anyone who says they donāt like dogs? I canāt help but judge. Sorry.
The bottom line? People choose agents they feel comfortable with. ā¤ļø
Showing a bit of your real life can make all the difference in turning a cold lead into a warm connection. I highly encourage you to test this out and let us know the results. Print two sets of mailers ā one with you and your pet, and one without ā and see which one performs better.
Do we have any fellow Mini Schnauzer pet owners?!
Want high commission, a low cap, and real support to grow your business? Aspire is our exclusive program for motivated agents who are ready to scale fast with elite coaching and next-level tools.
-Ty Morton + Abby G