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Tech with Ty.
🖥️[T]echnology: Death of the Business Card?
📝[E]ducation: The Best $75 You Can Spend
👩🏫[C]oaching: Reach Over 24,000 People
✅[H]ow To: Set Up Your Instagram for Success
[T]echnology:
Will iOS 17 be the death of the business card? ⬇️⬇️
This past week Apple announced their new Vision Pro VR headset with a ridiculous price tag of $3500! 💀💀 To answer the question I posed last week…
NO…Apple will not make VR mainstream with a price tag that large.
One of the other things that I mentioned was that Apple usually waits to adopt new technology and then usually touts it as revolutionary, lol. 🤣
Although, I know Android fans will rejoice that I am admitting they had a useful feature first, the addition of tapping your phone to another to share your contact information will be the one thing coming out of WWDC that Apple will make mainstream. 📱
The one thing Apple is sure to do is to make the process seamless. You’re even able to customize your contact card to make it memorable. ✨ There’s nothing worse than endlessly scrolling through your contacts because you can't remember someone’s name.
Possibly an unpopular opinion, but no one likes carrying around business cards, and the majority of the time, they end up in the trash anyway. 🚮
“Name Drop” may just make them closer to obsoletion. However, I’ll keep my Blinq subscription until everyone can learn to play nicely together.
[E]ducation:
In today’s ever-changing climate, it’s more important than ever for REALTORS® to keep abreast of the latest legal and legislative updates. ✏️ The Realtor Alliance of Greater Cincinnati is co-hosting a seminar with Ohio Realtors on state and federal regulatory issues, license law updates, recent cases and other legal issues designed to reduce your risk and keep you on top of the ever-changing world of real estate. 🏠
I’ve been posting updates in this education section mostly from Ohio Realtors for 20 weeks now. I know social events are fun, but this is $75 every agent should spend. ⬇️
It’s certainly more important than that next happy hour!
June 15 (1:00 pm - 4:15 pm - 3 hrs core law credit)
@Anderson Center, 7850 5 Mile Rd., Anderson Township, OH 45230; $75
Topics Covered: ⬇️⬇️
Update and review of important state legislation impacting the real estate world
Status of legislation re: short term rentals, first time buyers saving accounts, dower, and possible rent control
Updates at the Division of Real Estate
Updated Residential Property Disclosure Form
Top License Law Violations
Case law update including antitrust lawsuits against NAR, Fair Housing cases, and Fraud
Panel discussion of the Top Legal Hotline issues including: Stigmatized property and offsite conditions, Disclosure of inspection reports, advertising/social media, and surveillance on property
Presented by:
Todd Book, Esq., Ohio REALTORS VP of Legal and Legislative Affairs
Stephen McCoy, Esq., Ohio REALTORS VP of Legal and Regulatory Affairs
[C]oaching:
I know I’m beating a dead horse here, but it’s time to start your own damn newsletter. 📰 This is my 20th week in a row, and I wanted to share some interesting stats with you on our efforts.
This is in just less than 30 days!
Is it a lot of work, sure but we’re leveraging AI to make our workflow smoother and literally practicing everything we preach…because it works. 💯
Do you think you would notice a difference in your advertising efforts if you reached over 24k people via social and had over 10k email opens? 🤔
Go back and read through our past emails or book a 1 on 1 call with Abby and me HERE. ⬅️⬅️⬅️
We’ll show you exactly what we do and how to implement it in your own business.
H]ow To:
You would be surprised at how many agents don’t use Instagram, let alone have one. They feel their audience isn't there, so why should they be? 🤷
Did you know Instagram is the most downloaded app in the world, followed by TikTok. Did you also know that 47% of American adults use Instagram?
So, maybe you should be on Instagram? ⬇️⬇️
First things first, make sure your Instagram is set to "professional". 👔
Open your Instagram
Click "Edit Profile", under your bio.
Click "Switch to professional account"
Why do you need your Instagram set to professional? 🤔
Your page will look more professional (contact/message button)
Access to analytics
Links will be able to be added to your stories
Ability to create Instagram ads
Schedule posts
Now that that's out of the way let's touch up your profile… 💄
WHAT SHOULD YOU HAVE ON YOUR PROFILE? 🖼️
Professional looking profile picture
One sentence bio
Website link
Address (optional)
Message button
Contact information
HOW DO YOU EDIT YOUR PROFILE? 🔨
Click "Edit Profile" located under your profile
Link your Facebook business page under "Public business information"
Add "Real Estate Agent" as a category
Fill out "Contact options"
Click "Done" on the top right
Now that your profile is cleaned up🛁, what should you be posting and how often?
The usual recommendation for users is to post every day. I, however, know that people are busy, and I don’t think it’s necessary. Posting every day is overkill and will oversaturate you.💀Your followers will begin to become annoyed seeing your posts day after day. Therefore, I would start three times a week and grow to 4-5 times a week. Again, posting doesn’t always have to be on the feed. You can post onto your story, reels, or Instagram live, and that still counts as one of your posts.
WHERE DO I GET GRAPHICS TO POST? ⬇️⬇️
Create graphics on Canva.com, completely free to use unless you want to unlock pro features.
Go to www.agentafterhours.com/shop to purchase already created content packages.
WHAT TYPE OF CAPTIONS SHOULD I WRITE ON MY POSTS?
Shorter is better, three sentences or less.
Use emojis, one or two per caption. 😊🥰😎
Ensure the caption is relevant to the post.
Following all of these steps will give you a great foundation to start growing your Instagram.
-Ty Morton
Come see us LIVE and IN PERSON for a FREE Lunch and Learn on Leveraging AI in Real Estate.