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Tech with Ty.
🖥️[T]echnology: Will AR/VR Become Mainstream?
📝[E]ducation:The Future of AI in Real Estate
👩🏫[C]oaching: To Team or not to Team
✅[H]ow To: Boost a Post on Facebook
[T]echnology:
When Google Glass came out years ago, I was stoked about its potential for real estate.
If you don’t remember the new technology, it was a pair of glasses 😎 with a camera attached to the side and basically a heads-up display that could show you driving directions, text messages, phone calls, your calendar, etc. Basically, anything your phone could do without the need to pick up your phone. 📵
I immediately imagined the real estate applications.
I imagined a world where you walked up to the showing, and the Glasses automatically unlocked the electronic lockbox or displayed the code. When you walk through the home, the Glasses could provide details on the age of mechanicals, and highlight updates, etc.
Unfortunately, privacy concerns and the term Glassholes became synonymous with their use. People were even being assaulted for wearing them! 😮
People wearing them were easy to spot…Google Glass looked ridiculous.
Fast forward ten years, and here we are. People live stream and record everything, everywhere. Snapchat has released two sets of Spectacles that act as a camera, and Facebook even teamed up with Rayban to create Stories glasses.
These aren’t AR/VR glasses like Google Glass, but Oculus has made that technology availble for home entertainment and gaming. Snapchat is even working on its next-gen AR Spectacles, which are geared toward content creators.
Now let's talk about Apple…🍎
Enter Apple WWDC 2023, Apple’s annual developer conference, where they show off their latest and greatest hardware and software.
Apple is notoriously slow to adopt new tech until they perfect it, and all indications point to them releasing a new AR/VR headset.
This is the company that created the freaking iPhone and iPad…two products that revolutionized how we consume content and use handheld devices for work and productivity.
Can Apple do the same for AR/VR?
I’ve seen the leaks and mock-ups of the new headset, and I don’t see people wearing these on a daily basis. However, Apple has a knack for thinking outside the box like no other company and making technology look and feel sexy. Unlike the Oculus, the focus isn’t just on entertainment and gaming. 🎮 Like the Apple Watch, fitness and health are rumored to be major focuses. I don’t believe that Apple doesn’t have some trick up its sleeve with regard to business and productivity, but time will tell.
Think back to only a few years ago when we were all on lockdown with a stay-at-home order and the rise of 3D tours.
Now imagine that tech while wearing a pair of glasses 👓 and being able to walk through an entire home (Matterport already does this on Oculus).
There’s a reason Zuckerberg has spent nearly $14 Billion on the Metaverse.
We may not all get it yet, but the world is changing. Real estate is changing. And Apple may be the catalyst to really make it mainstream.
[E]ducation:
I’ve been preaching that AI will change our industry since the announcement of ChatGPT 3.
We even did a webinar on “The Future of AI in Real Estate" at the beginning of the new year.
Welp, the future is now. ⌚
There are a plethora of new AI tools that you should be using.
So we’re going live (and in person this time) to show you how to “Leverage AI in Real Estate”. ⬇️⬇️
Space is Limited!
Click on the invitation below to RSVP!
Can’t make it on June 21st?
If we have enough interest, we’ll run it back via Zoom and on demand…so if you’re interested, simply reply to this email “AI”.
[C]oaching:
Teams are probably the best place for rookie agents to start. They provide more than just support but also training, coaching, and leads, and hopefully shorten the timeframe it takes to get your first deal. 👏
If states had an apprenticeship style licensing process (think of something similar to a mandatory requirement to join a team), we probably wouldn’t see an 80% failure ❌ rate of agents within the first two years.
With that said, when considering joining a real estate team, it's essential to ask the right questions to gain a comprehensive understanding of the team's dynamics, goals, and expectations.
Here are my top ten: ⬇️⬇️
1. What is the team's structure and hierarchy?
Understanding the team's structure will help you determine your role, responsibilities, and potential for growth within the team.
2. What is the team's track record and success rate? 💰
Ask about the team's past performance, sales numbers, and success rate. This will give you an idea of their expertise and ability to achieve results.
3. What is the team's marketing strategy? 📈
Inquire about the team's marketing approach, including their online presence, lead generation methods, and advertising strategies. Can you do your own marketing? It's crucial to align with a team that has a robust marketing plan.
4. How are leads distributed within the team? 🤝
Ask how the team distributes leads among its members. Understanding the lead allocation process will give you insights into your potential income and opportunities.
5. What training and support does the team provide? ✅
Inquire about the training programs and resources available to team members. A supportive team with ongoing training can contribute significantly to your professional growth.
6. What are the team's goals and expectations? 🥅
Ask about the team's short-term and long-term goals and the expectations they have for their members. Is there room for you to grow within the team? This will help you assess if their objectives align with your own.
7. What is the commission and compensation structure? 💰
Discuss the commission and compensation structure, including the split between team members and the team leader. Clarify any details regarding fees, expenses, and how payments are handled.
8. How are conflicts or disagreements handled within the team? 🤜
Inquire about the team's approach to resolving conflicts or disagreements that may arise between team members. Understanding their conflict resolution process is important for maintaining a harmonious work environment.
9. Can I speak with current or former team members? 🗯️
Ask if it's possible to connect with current or former team members to gain their insights and perspectives. This can provide you with valuable firsthand experiences and help you make an informed decision.
10. What are the expectations for my performance and availability? 💯
Discuss the team's expectations regarding your performance, work hours, availability, and any specific requirements. This will ensure you are clear on what is expected of you as a team member.
These are a great start, but the unquantifiable X-Factor is culture.
Could you see yourself hanging out with the team and team leaders outside of office hours? Team culture should be an essential part of your decision making process…no one wants to work with people they don’t like. ❌
[H]ow To:
Boosting a post on Facebook is exactly what the name describes. Allocating a small budget 💰 towards expanding your audience, this approach serves as a means to “boost” the reach and visibility of your post. There are a few things you should ask yourself before pressing that “boost” button.
Who do you want to reach? What is your max budget? How long do you want the post boosted? 🤔
When trying to decide who to reach, really start to think about who your client base is. What age range are they typically? What region do they normally reside in?
You can also choose to boost this post to people who already like your page or expand it out to people who like your page + their friends. 🧑🤝🧑🧑🤝🧑
When boosting a post you will have to pick a goal that you would like to achieve. This helps Facebook find the right approach to displaying your post. These include…
Post Engagements: Get more people to react, comment and share
Messages: Connect and chat with potential clients
Link Clicks: Send people to your website
How much money should you put into this? 💰💰
This will depend solely on what goals you have. Starting out, I would recommend only spending $10-$30 per post to test the waters. The average amount spans from $50-$150.
How do I boost a post? ⬇️⬇️
Click the "Boost post" button underneath your post.
Select a goal
Automatic (Facebook chooses)
Get more website visitors
Get more messages
Get more engagement
Get more leads
Get more calls
Select a call to action button
Book now
Learn more
Send message
Call now
Depending on the content, you may have to select the "special ad category" if your post is specifically about housing.
Select where you want to receive your messages / edit welcome message
Select an audience: really think about who you usually sell too. Do you sell mostly to families or first time buyers? What area do you specialize in?
Recommended: Select the people in your local area option.
For detailed targeting, click the browse button to expand your options.
From there you can narrow down your audience based on education levels, life events (newly married, new job), parentage, employment.
Check your estimated audience size
(a good range is between 500,000 - 1,000,000) This is because the audience isn't too broad but not too narrow either. ⬇️⬇️
-Ty Morton
Hey did you miss the education section above?
Check it out, and come see us LIVE and IN PERSON for a FREE Lunch and Learn on Leveraging AI in Real Estate.
