Tech with Ty

🤖[T]echnology: Teleprompt This
🎓 [E]ducation/Entertainment: The Slow Death of NAR?
💪[C]oaching: Do One Thing
📹 [H]ow To: Get People to Trust You

[T]echnology:

Let’s talk about video again 😂

Some agents are good in front of the camera with no script or prompts.

Some agents need a script. 📝

I bought the NEEWER X10 over a year ago, and it stayed in my office unused until recently.

In my effort to promote our agents doing videos, I offered this up as an option, and it works flawlessly.

Diane doesn’t do a ton of video, but nailed her script here: 

I love that it has a built-in phone mount to utilize the rear-facing camera. Every other teleprompter I previously owned was specific to DSLR or Mirrorless cameras. 📷

With that said, you’ll need a spare phone or tablet to mirror the script. Otherwise, you’ll want to download an app like Prompt Smart Pro. - I use this app anyway (in part because I had already purchased it) because it moves the script to your reading pace. 

If it’s in your budget to buy another gadget, go for it. If not, your front-facing camera and Prompt Smart Pro will work just fine. As I’ve said…my crappy video will outperform the one you’re not doing every day of the week.

I love that it has a built-in phone mount to utilize the rear-facing camera. Every other teleprompter I previously owned was specific to DSLR or Mirrorless cameras.

With that said, you’ll need a spare phone or tablet to mirror the script. Otherwise, you’ll want to download an app like Prompt Smart Pro. - I use this app anyway (in part because I had already purchased it) because it moves the script to your reading pace. 

If it’s in your budget 💰 to buy another gadget, go for it. If not, your front-facing camera and Prompt Smart Pro will work just fine. As I’ve said…my crappy video will outperform the one you’re not doing every day of the week.

[E]ducation:

If you haven’t heard, the NAR is facing yet another lawsuit.

Meanwhile, Colorado state law is taking precedence over the NAR settlement.

This leads me to the question, is the NAR dying a slow death?

 ☠️

If you haven’t watched Jared James latest video, check it out here:

Jared makes some good points in this video, but I think a more significant issue is at stake…

For years, the barrier to entry into the real estate industry has been too low. But it’s not just the barrier to entry, it’s the training after. 87% of agents leave the business within the first five years. 😮 In today’s age of technology at your fingertips, this is abysmal, to say the least. 

With around 2 million agents in the US, seeing Jared’s video have less than 5k views makes me sad. Tom Ferry is the most popular real estate channel I’ve found on YouTube; even his latest video only hit 38k views. 

I know I won’t change the industry, but I hope emails like this help increase your knowledge and real estate literacy. That’s my entire reason for doing Tech with Ty. 🧠 I know I’m a bit obsessive about “never stopping learning,” but we need more agents to take it upon themselves to increase their training and knowledge. If nothing else, I hope I’ve opened your eyes to additional resources. 

It’s up to you to digest 🥘 and implement them! 

[C]oaching:

Continuing the theme from above…

I want to issue a challenge to every agent reading this this week.

Watch one new training. 🧠

Implement one new marketing idea.0

Record and publish a real estate video (can be part of the marketing idea).

Reach out to three people in your sphere. 

That’s it. 🤷

Don’t overcomplicate it.

Ok, one last step…reply to this email and tell me what you did!

[H]ow To: With Abby

I’ve been working in real estate marketing for over three years now and the comments on this post confirmed everything I was going to say. 

I truly feel like the best form of marketing is when you don’t realize you’re being sold to. 

What I mean by this is less of this…⬇️

And more of this…⬇️

Relatable, funny, and the massive sign in the background with their name? Win, win, win. Even stalking Nimesh’s videos further (sorry Nimesh, I’m using you for examples), his funny videos with actual people will perform twice as well as the home tours. 

People like seeing people. People like seeing people having fun. People love seeing people they can relate to. ❤️

Why would relatable content help your business? Trust. 🤝

If you post relatable content, people will start to feel like they have a friendship with you. With that friendship, they will feel like they can trust you. Trust is critical in this business. Odds are if people already have a foundation of trust with you (even through social media), they are way more likely to reach out.  

Now, this isn’t to say that the first post isn’t acceptable. Those filler posts still do the job of name recognition and are a far better choice than posting nothing. 

I know posting relatable content can be challenging. You would think it would be easy since it is just you being you, but it isn’t. For you, this is your everyday life. But you would be surprised at how little people realize realtors deal with. 😟

It sounds psychotic, but pretend social media is a friend you are trying to update. You wouldn’t update them on your every move, but you had better believe you would tell them a good story.

-Ty Morton + Abby G