Tech with Ty

This is Only The Beginning

šŸ¤– [T]echnology: This is Only The Beginning
šŸŽ“ [E]ducation/Entertainment: Weā€™ll Show You Everything
šŸ’Ŗ[C]oaching: Oddly Satisfying
šŸ“¹ [H]ow To: Get More Client Reviews

[T]echnology:

While we havenā€™t seen a major portal do it yet, flyhomes has beat everyone to the punch in terms of AI-integrated search. 

This may seem basic, but the amount of data they have is insaneā€¦

šŸ¤– AI-Powered Chat Interface: Ask detailed questions about properties, neighborhoods, and markets. Get answers right away!

šŸ“Š Comprehensive Data Integration: Access data from FEMA, the U.S. Census, and the U.S. Geological Survey all in one place. No more jumping from site to site! 

šŸ” Detailed Property Data: Find everything from flood risk to flight paths and utilities without extra research.

šŸ“ø Robust Image Tagging: Search listings by specific features like "updated chef's kitchen" with ease.

Flyhomes' goal is to take consumers as far as they can go on their own and then connect them with an agent for the "last mile." They see agents as partners and only charge when agents receive a lead through the platform.

As a consumer, some of these questions and searches would take an agent at least an hour to respond to if theyā€™re not tied up with another clientā€¦now theyā€™re answered instantly by AI.

Itā€™s a brave new world, folksā€¦broken record warningā€¦itā€™s time to embrace AI. See the Education section below to find out how.

[E]ducation:

If you read the coaching section below, you may think, but I canā€™t do thatā€¦

Weā€™re going to show you exactly how we do everything, including how I automated the entire Technology Section above!

Join us next Wednesday for a free Webinar on how to use AI to Scale Your Business: RSVP NOW!
ā¬‡ļøā¬‡ļø

[C]oaching:

Thereā€™s something oddly satisfying about consistencyā€¦

It produces results. šŸ’°šŸ’°

Without consistency, we wouldnā€™t have a 70+% open rateā€¦not as a one-off result, but over the course of every single email we send.

Our goal: Provide unparalleled value to real estate agents. šŸ§ 

While weā€™ve promoted a few giveaways and sales on our products here, weā€™ve really never asked for anything in return.

But the connections weā€™ve made with top agents, brokers, and companies across the US have led to more opportunities than you could possibly imagine, and weā€™re just getting started.

This is our 75 iteration of Tech with Ty, and through the consistency of this email, video, and social media. We went from 90k impressions in 2022 to over 500k in 2023. This year we have a lofty goal of 1M. šŸ˜Š

Do the same for your sphere and clients.

I promise you will not be upset with the results.

[H]ow To: With Abby

If you ever feel like you are struggling to get reviews from your clients, youā€™re not alone. Youā€™re probably also wondering where the best places are for people to leave you reviews. ā¬‡ļøā¬‡ļø

The top three places that I think are most beneficial for reviews are Google, Facebook, and Experience.com. The best way to determine this is by considering where people typically look you up first. They probably Google you first or check out your Facebook page. Having plenty of reviews for potential clients to read instills confidence that you are the best person for the job. So, how do you convince your clients to spend time leaving a review? šŸ¤·šŸ¼ā€ā™€ļø

1. Deliver Exceptional Service šŸ‘

The foundation of earning positive reviews is providing outstanding service. Hereā€™s how you can ensure your clients have a great experience:

  • Be Responsive: Respond promptly and keep clients updated throughout the process.

  • Be Knowledgeable: Provide accurate information and insights about the market and properties.

  • Be Professional: Maintain a high standard of professionalism in all interactions.

2. Ask at the Right Time ā°

Timing is crucial when requesting reviews. You obviously donā€™t want to ask while they are trying to move all of their stuff into or out of their home. Here are the best times to ask:

  • After Closing: Right after a successful transaction is often the best time to ask for a review. However, I would wait around three days after closing to give them time to settle in.

  • Positive Feedback Moments: If a client expresses gratitude or compliments your service during the process, itā€™s an ideal moment to request a review.

3. Make It Easy for Clients šŸ‘

If they have to search for where to leave you a review, they wonā€™t bother with it. Simplify the process of leaving a review by:

  • Providing Direct Links: Send clients a direct link to your review page on platforms like Google, Facebook, or Experience.com.

  • Offering Multiple Platforms: Give clients options by providing links to various review sites.

  • Guiding Them: Offer a brief guide or template on what to include in their review, focusing on specific aspects of your service they found valuable.

4. Use Personalized Requests šŸ‘

Personalize your review requests to make them more genuine:

  • Personal Emails: Send a personalized email thanking the client for their business and kindly asking for a review.

  • Handwritten Notes: For a special touch, consider sending a handwritten thank-you note with a request for a review.

  • Phone Calls: If appropriate, make a personal phone call to thank the client and ask for their feedback.

5. Follow Up šŸ¤

If a client doesnā€™t leave a review right away, follow up with a polite reminder:

  • Gentle Reminders: Send a follow-up email a week or two after your initial request, reiterating how much you would appreciate their feedback.

  • Automated Reminders: Use CRM software to schedule and send automated follow-up reminders.

6. Incentivize Reviews šŸ’°

Consider offering small incentives to encourage clients to leave reviews:

  • Gift Cards: Offer a small local gift card to anyone who leaves you a review.

  • Charity Donations: Make a donation to a charity of their choice in exchange for their review.

  • Contest Entries: Enter clients into a drawing for a prize when they leave a review.

7. Highlight Reviews šŸ„³

Show clients that you value their reviews by highlighting them:

  • Share on Your Website: Feature client reviews prominently on your website.

  • Social Media Shoutouts: Share positive reviews on your social media channels, tagging the client if appropriate.

  • Marketing Materials: Include snippets of reviews in your marketing materials and email newsletters.

8. Engage with Reviews šŸ’¬

Engage with every review you receive to show appreciation and build trust:

  • Thank Reviewers: Always respond to reviews, thanking clients for their feedback.

  • Address Negative Feedback: Respond professionally to any negative reviews, addressing concerns and showing your commitment to improvement. 

9. Ask for Reviews Regularly šŸ‘‹

Make requesting reviews a regular part of your business process:

  • Routine Follow-Up: Incorporate review requests into your post-transaction follow-up routine.

  • Client Appreciation Events: Use events as opportunities to ask for reviews in person.

Getting reviews is one of the easiest/cheapest forms of marketing you can get. You showcase your experience, while gaining a level of trust with potential clients. A win-win.

-Ty Morton