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Tech with Ty.
š¤ [T]echnology: Rayban | Meta
š [E]ducation/Entertainment: Why Did RE/MAX Settle?
šŖ[C]oaching: The Lazy CMA
š¹ [H]ow To: Do Social Media Right
[T]echnology:
When Rayban | Meta Smart Glasses were first announced, I was happier than a kid on Christmas. š
Now that theyāre hereā¦Iām even more excited/impressed.
The camera is actually fantastic. I saw many examples from the previous iteration, and because the iPhone is the gold standard, they just didnāt live up to expectations.
Meta Glasses offer a unique perspectiveā¦viewers can see and hear exactly what you hear and see. The ability to snap a photo or video at a momentās notice is life-changing. š
There are so many times when I either donāt feel comfortable breaking out my phone, or the waiter says you canāt film in here (lol), or I miss the opportunity to capture engaging content or B-roll footageā¦not anymore. ššš
The opportunities are endless. Highlight local businesses, parks, restaurants, new listings, neighborhoods, etc.
It may be a bold statement, but these are my favorite purchase in the past 12 months. š°
Now I just need some transition lenses so I donāt look like Corey Hart
[E]ducation:
Things are heating up the Sitzer/Burnett trial. The jury has been selected, and the trial is underway. š§āāļø
If you havenāt been following Tech with Ty. Please go back and read some of the articles I have written.
Most recently, the training provided by brokers has been under the microscope and heavy scrutiny. I certainly have my opinions on this, but I also donāt feel like getting deposed in the near future, so Iāll just leave a link for you to read a bit more about it here.ā¬ ļøā¬ ļø
A lot of agents were pissed with companies like Anywhere (C21, Coldwell, etc), and RE/MAX settled because they (and I) truly believe we havenāt done anything wrong. So I get asked quite a bit, āWhy did RE/MAX settle?ā
I certainly canāt speak for LLC or Anywhere, but I fully understand why they did it. The time and money spent on litigating a multi-million dollar lawsuit is exhausting. š„±
Not to mention this excerpt from the email I received:
āIt's important to note that the nationwide settlement, which requires court approval, would release RE/MAX, LLC, the U.S. independent regions, and U.S. RE/MAX brokerages and affiliates āāÆall of you ā from any claims related to these lawsuits.āÆIt would also settle, on a nationwide basis, any similar claims that could be brought. ā - This is why.
Once again, our industry is going to change.
As you may know, The Department of Justice is considering its own case against NAR after years of investigating the trade group for alleged antitrust behavior, Bloomberg reported.
Be. Prepared. š«”
[C]oaching:
Last week, I raved about Andrew Bayonās 30-90 Day Client Campaign.
For many, it was a lot to take in. I equate it to the 75 Hard Challenge I see friends on Facebook doing it, but not everyone is ready to give up sugar, so letās break it down into one simple step to get you startedā¦
Tha Lazy CMA.
Credit to Jimmy Mackin on this one, and thanks to Andrew for introducing me to itā¦ šš»šš»
Send this text to your past clients and sphere:
[Insert prospects name],
I was on Zillow earlier today looking for a few properties in your neighborhood and I thought Iād check your Zestimate.
They estimate your homeās value is (insert amount)
Note: include a screenshot of the Zillow Zestimate as validation
I have my opinion, but Iād love to hear your thoughts. What do you think?
I showed this in our last office training, and Abby posted a snippet with this idea on IG, racking up 11.2k views in less than 24 hours (rememberā¦document what you do for easy video content!)
Now, stop procrastinating. There are less than 75 days left in 2023!
[H]ow To (with Abby):
We know social media is constantly changing. How do you know you are doing it right if there is this constant change? šØ
I feel one of the hardest industries to market in is service. As realtors, it can become extremely easy to just focus on selling yourself on social media. š I can tell you right now, that no one wants to follow your account if all you post is advertisements about yourself and what makes you the best. I have a lot of better things to look at online. š¤·āāļø
Give your clients a REASON to follow your account.
We are all very self driven. What am I going to get out of engaging with your content? This dives back into what we always preach. GIVE VALUE. š
Someone that I feel is killingggg it on social media is Morgan Turner. She understands the value in video, authenticity, relevance and educational content. Let's break down her recent videosā¦ā¬ļø
Celebrating Friday the 13th in Dayton
Five Pumpkin Patches in Dayton
Welcome to Fairborn, OH
Silent Disco | Yellow Cab Tavern | Dayton
Peak Fall Foliage
What do all of these videos have in common? They are relevant, engaging and provide value. None of these videos have anything to do with real estate but still they attract clients. By doing these videos Morgan isā¦
Showing she knows the area well
Building a relationship by showing her face
Creating brand recognition
If you are interested we actually interviewed Morgan a few months ago.
She is young, and as a fellow young person in the industry, I feel her pain. Sometimes you can learn a thing or two from our youth though.
I show people twice my age how to export documents as a PDF on a regular basis. š¤·āāļøš¤·āāļø
-Ty Morton